New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Esports
Adweek
How sports brands are building virtual connections for real-world growth
Sports gaming has become a new bridge between fans and organizers that brands can tap into.
Metaverse
Business Insider
An influencer-marketing firm ran a survey to understand what will happen to content creators in the metaverse. Here are 5 key takeaways.
Publishers
Digiday
Why news publishers are using non-news content to hook readers and turn them into subscribers
Call it the post-Trump slump or the bubble bursting on subscription mania: News publishers are starting to see and feel the decline of traffic.
Adweek
Publisher Trade Group Letter Calls Out Apple and Google App Stores in Antitrust Bills
Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. and Associated Press wrote to leaders of the Senate Judiciary Committee.
Social media
Wall Street Journal
Meta’s Facebook Escalates TikTok Rivalry, Launches Reels Globally
Meta Platforms Inc. ramped up its counterattack against TikTok by launching its short-video product Reels for all global Facebook users on Tuesday.
Events
Campaign
WACL reveals line-up for decisive ‘Menopause in the Workplace’ event
The discussion will include Mark Read, chief exec of WPP and Conservative MP Caroline Nokes.
Advertising
Mediatel
Cross-industry Taskforce unveils programmatic transparency strategy
The Cross Industry Programmatic Taskforce has released a “toolkit” to help advertisers and publishers stop potentially wasting millions of pounds a year in online advertising on the open web.
Streaming
Mediatel
Quarter of UK viewers ‘replacing linear TV with streaming’
A quarter of UK consumers have said they are watching less linear TV and instead choosing to stream or download more TV compared to last year, new research has found.
