Interviews, insight & analysis on digital media & marketing

What you need to read today: bridging the gap between real world and virtual sports, the metaverse replacing social media, and more

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.



How sports brands are building virtual connections for real-world growth

Sports gaming has become a new bridge between fans and organizers that brands can tap into.


Business Insider

70% of influencers think the metaverse will replace social media, according to a new report. Here were 4 other key takeaways.

An influencer-marketing firm ran a survey to understand what will happen to content creators in the metaverse. Here are 5 key takeaways.



Why news publishers are using non-news content to hook readers and turn them into subscribers

Call it the post-Trump slump or the bubble bursting on subscription mania: News publishers are starting to see and feel the decline of traffic.


Publisher Trade Group Letter Calls Out Apple and Google App Stores in Antitrust Bills

Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. and Associated Press wrote to leaders of the Senate Judiciary Committee.

Social media

Wall Street Journal

Meta’s Facebook Escalates TikTok Rivalry, Launches Reels Globally

Meta Platforms Inc. ramped up its counterattack against TikTok by launching its short-video product Reels for all global Facebook users on Tuesday.



WACL reveals line-up for decisive ‘Menopause in the Workplace’ event

The discussion will include Mark Read, chief exec of WPP and Conservative MP Caroline Nokes.



Cross-industry Taskforce unveils programmatic transparency strategy

The Cross Industry Programmatic Taskforce has released a “toolkit” to help advertisers and publishers stop potentially wasting millions of pounds a year in online advertising on the open web.



Quarter of UK viewers ‘replacing linear TV with streaming’

A quarter of UK consumers have said they are watching less linear TV and instead choosing to stream or download more TV compared to last year, new research has found.