New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Sports gaming has become a new bridge between fans and organizers that brands can tap into.
An influencer-marketing firm ran a survey to understand what will happen to content creators in the metaverse. Here are 5 key takeaways.
Call it the post-Trump slump or the bubble bursting on subscription mania: News publishers are starting to see and feel the decline of traffic.
Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. and Associated Press wrote to leaders of the Senate Judiciary Committee.
Wall Street Journal
Meta Platforms Inc. ramped up its counterattack against TikTok by launching its short-video product Reels for all global Facebook users on Tuesday.
The discussion will include Mark Read, chief exec of WPP and Conservative MP Caroline Nokes.
The Cross Industry Programmatic Taskforce has released a “toolkit” to help advertisers and publishers stop potentially wasting millions of pounds a year in online advertising on the open web.
A quarter of UK consumers have said they are watching less linear TV and instead choosing to stream or download more TV compared to last year, new research has found.