New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
The vast majority of digital display ads will be executed next year, accounting for 91% of spend in what should be good news for all parties involved in ad tech.
Senior managers face the threat of prosecution and up to two years in jail if they disrupt investigations by the communications watchdog from next year, as part of the revamped online safety bill.
Wall Street Journal
A pair of California lawmakers introduced a bill that aims to hold technology companies liable for social-media addictions that may affect children.
Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws.
Japanese-owned group has 1,500 employees in Russia.
Chipotle Mexican Grill has unveiled ‘Chippy,’ an AI-based machine programmed to make tortilla chips. Chippy, made by Miso Robotics, represents the latest effort from the restaurant industry to enhance its customer and employee experience with emergent technologies.
The UK’s advertising and market research services sustained the same level as pre-pandemic conditions at £11.7bn.
Digital OOH screens deliver vendor messages, pointing out where they are located.
ITV is calling on advertisers to support the fundraiser. All sponsorship and ad revenue, in excess of £3m, will be donated to Disasters Emergency Committee.
Meta removed an altered video falsely depicting Ukrainian President Volodymyr Zelensky ordering troops to surrender Wednesday.
Performance Marketing World
The move will see Frontier Australia integrated into Havas Group’s Edge Performance Network
By announcing the elimination of IP address logging on Google Analytics, the tech titan is doubling down on its focus on consumer data privacy. While some applaud the move, other see it as a headache for advertisers and another nail in the coffin of digital marketing as we know it.