Interviews, insight & analysis on digital media & marketing

What you need to read today: Cracking down on dishonest ad tech players, Dentsu’s Russia exit, and more

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.



The 4A’s is telling its members how to crack down on unscrupulous ad tech players

The vast majority of digital display ads will be executed next year, accounting for 91% of spend in what should be good news for all parties involved in ad tech.



Tech bosses face jail if they hamper Ofcom investigations from next year

Senior managers face the threat of prosecution and up to two years in jail if they disrupt investigations by the communications watchdog from next year, as part of the revamped online safety bill.

Social media

Wall Street Journal

California Bill Aims to Make Tech Firms Liable for Social-Media Addiction in Children

A pair of California lawmakers introduced a bill that aims to hold technology companies liable for social-media addictions that may affect children.



Google Analytics To Stop Logging IP Addresses And Sunset Old Versions In Privacy Standards Overhaul

Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws.



Dentsu to exit Russia operation and transfer ownership to local JV partner

Japanese-owned group has 1,500 employees in Russia.


The Drum

Chipotle hires an AI-based machine to make tortilla chips

Chipotle Mexican Grill has unveiled ‘Chippy,’ an AI-based machine programmed to make tortilla chips. Chippy, made by Miso Robotics, represents the latest effort from the restaurant industry to enhance its customer and employee experience with emergent technologies.



Advertising Association: ad exports performance ‘tremendous’ during pandemic

The UK’s advertising and market research services sustained the same level as pre-pandemic conditions at £11.7bn.



Big Issue vendors star in tech-driven outdoor ads

Digital OOH screens deliver vendor messages, pointing out where they are located.



ITV signs up M&S as lead sponsor for Concert for Ukraine fundraiser

ITV is calling on advertisers to support the fundraiser. All sponsorship and ad revenue, in excess of £3m, will be donated to Disasters Emergency Committee.


Meta takes down deepfake of Ukraine’s President Zelensky surrendering

Meta removed an altered video falsely depicting Ukrainian President Volodymyr Zelensky ordering troops to surrender Wednesday.


Performance Marketing World

Havas expands performance marketing in Australia with Frontier tie-up

The move will see Frontier Australia integrated into Havas Group’s Edge Performance Network


The Drum

Google Analytics stops logging IP addresses: here’s why it’s a big deal for marketers

By announcing the elimination of IP address logging on Google Analytics, the tech titan is doubling down on its focus on consumer data privacy. While some applaud the move, other see it as a headache for advertisers and another nail in the coffin of digital marketing as we know it.