New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Transparency
Digiday
The 4A’s is telling its members how to crack down on unscrupulous ad tech players
The vast majority of digital display ads will be executed next year, accounting for 91% of spend in what should be good news for all parties involved in ad tech.
Privacy
Guardian
Tech bosses face jail if they hamper Ofcom investigations from next year
Senior managers face the threat of prosecution and up to two years in jail if they disrupt investigations by the communications watchdog from next year, as part of the revamped online safety bill.
Social media
Wall Street Journal
California Bill Aims to Make Tech Firms Liable for Social-Media Addiction in Children
A pair of California lawmakers introduced a bill that aims to hold technology companies liable for social-media addictions that may affect children.
AdExchanger
Google Analytics To Stop Logging IP Addresses And Sunset Old Versions In Privacy Standards Overhaul
Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws.
Agency
Campaign
Dentsu to exit Russia operation and transfer ownership to local JV partner
Japanese-owned group has 1,500 employees in Russia.
AI
The Drum
Chipotle hires an AI-based machine to make tortilla chips
Chipotle Mexican Grill has unveiled ‘Chippy,’ an AI-based machine programmed to make tortilla chips. Chippy, made by Miso Robotics, represents the latest effort from the restaurant industry to enhance its customer and employee experience with emergent technologies.
Advertising
Campaign
Advertising Association: ad exports performance ‘tremendous’ during pandemic
The UK’s advertising and market research services sustained the same level as pre-pandemic conditions at £11.7bn.
OOH
Campaign
Big Issue vendors star in tech-driven outdoor ads
Digital OOH screens deliver vendor messages, pointing out where they are located.
Russia/Ukraine
Campaign
ITV signs up M&S as lead sponsor for Concert for Ukraine fundraiser
ITV is calling on advertisers to support the fundraiser. All sponsorship and ad revenue, in excess of £3m, will be donated to Disasters Emergency Committee.
TechCrunch
Meta takes down deepfake of Ukraine’s President Zelensky surrendering
Meta removed an altered video falsely depicting Ukrainian President Volodymyr Zelensky ordering troops to surrender Wednesday.
Marketing
Performance Marketing World
Havas expands performance marketing in Australia with Frontier tie-up
The move will see Frontier Australia integrated into Havas Group’s Edge Performance Network
The Drum
Google Analytics stops logging IP addresses: here’s why it’s a big deal for marketers
By announcing the elimination of IP address logging on Google Analytics, the tech titan is doubling down on its focus on consumer data privacy. While some applaud the move, other see it as a headache for advertisers and another nail in the coffin of digital marketing as we know it.
