New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Performance Marketing World is launching its first-ever global event on March 2nd 2022, with major brands including General Motors, Vodafone and Colgate Palmolive taking part.
Brands are starting to dip their toes in the metaverse as they look for ways to explore this new frontier of marketing.
The Super Bowl is the biggest day of the year for advertising. Even brands that don’t spend millions to advertise during the Big Game will be paying close attention.
Thiel, a major donor to the Republican party, was seen by critics as part of the reason why Facebook did not censor Trump.
Marketing Week’s exclusive analysis reveals a stark ethnicity pay gap that could be holding back the earning potential of ethnically diverse marketers at all levels of seniority.
Amazon is likely to be “the biggest advertiser in history” after the company’s annual report showed it increased advertising spend to $16.9bn (£12.5bn) in 2021.
Nike and Amazon are separately evaluating bids for Peloton, which has come under fire from an activist investor.
Innovid buys TVSquared
Innovid, the connected TV ad delivery and measurement company, is buying rival platform TVSquared in a cash and stock deal valued at about $160m.
In a bid to meet industry calls for a more transparent TV ad system, connected TV measurement platform Innovid has acquired TVSquared.
Innovid (NYSE: CTV) might need to tack “and linear TV” onto its shiny new stock ticker.
The IAB was last week hit by a landmark ruling that will change how the majority of advertisers obtain permission to deliver personalized marketing to Europeans on the internet.
Here’s today’s AdExchanger.com news round-up.