Interviews, insight & analysis on digital media & marketing

What you need to read today: Metaverse at the Bowl, potential Peloton acquisition, and more

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.

PMW Worldwide

PMW

Ford, Mastercard and GSK to speak at first-ever PMW Worldwide event

Performance Marketing World is launching its first-ever global event on March 2nd 2022, with major brands including General Motors, Vodafone and Colgate Palmolive taking part. 

Super Bowl

Campaign

Bud Light Next explores the metaverse in debut Super Bowl campaign

Brands are starting to dip their toes in the metaverse as they look for ways to explore this new frontier of marketing. 

The Drum

Half of Gen Zers say that Super Bowl ads will impact their buying decisions

The Super Bowl is the biggest day of the year for advertising. Even brands that don’t spend millions to advertise during the Big Game will be paying close attention.

Meta 

The Guardian

Peter Thiel, PayPal founder and Trump ally, to step down from Meta board

Thiel, a major donor to the Republican party, was seen by critics as part of the reason why Facebook did not censor Trump.

DEI 

Marketing Week

Revealed: Marketing’s 24% ethnicity pay gap

Marketing Week’s exclusive analysis reveals a stark ethnicity pay gap that could be holding back the earning potential of ethnically diverse marketers at all levels of seniority.

Amazon

Campaign 

Amazon becomes ‘biggest advertiser in history’ with record $16.9bn spend

Amazon is likely to be “the biggest advertiser in history” after the company’s annual report showed it increased advertising spend to $16.9bn (£12.5bn) in 2021.

M&A

Financial Times

Amazon and Nike evaluate separate bids to buy Peloton

Nike and Amazon are separately evaluating bids for Peloton, which has come under fire from an activist investor.

Innovid buys TVSquared

Mediatel 

More CTV consolidation as TVSquared sells to Innovid for $160m

Innovid, the connected TV ad delivery and measurement company, is buying rival platform TVSquared in a cash and stock deal valued at about $160m.

The Drum

Innvoid buys TVSquared to build measurement system to rival Nielsen

In a bid to meet industry calls for a more transparent TV ad system, connected TV measurement platform Innovid has acquired TVSquared.

AdExchanger

Innovid Buys TVSquared For $160 Million, Adding Linear TV Measurement

Innovid (NYSE: CTV) might need to tack “and linear TV” onto its shiny new stock ticker.

GDPR/IAB Ruling 

The Drum

‘The levy needed to crack’: Marketers consider IAB cookie consent conundrum

The IAB was last week hit by a landmark ruling that will change how the majority of advertisers obtain permission to deliver personalized marketing to Europeans on the internet.

News Roundup

AdExchanger

Google’s (Sort Of) Subtle Control Mechanisms; Record Low Ratings For The Beijing Winter Olympics

Here’s today’s AdExchanger.com news round-up.

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