Interviews, insight & analysis on digital media & marketing

What you need to read today: podcast ads, publisher subs, and more

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.


Audio

Digiday

Why podcast agencies are warning about the move to dynamically-inserted ads

There’s no question that dynamically-inserted ads are quickly becoming the norm in podcast ad delivery. They accounted for a majority of podcast ads served in 2020, according to the IAB 2020 Podcast Advertising Revenue Report.

Publishing

Campaign US

Growth in subs: 55% of publishers rank subscriptions for revenue potential

Publishers are optimistic about their preparation for the demise of third-party cookies as product innovation, data privacy and talent top the business priorities list for the years ahead.

Misinformation

The Drum US

Analyst says Google and other ad networks are still funding Russian disinformation

NewsGuard has found that dozens of sites promoting Russian disinformation are still earning revenue from ads.

Russia/Ukraine

AdAge

McDonald’s pressured to pause Russian business

The fast-food giant has remained largely silent since Russia invaded Ukraine last month.

Tech Crunch

Apple suspends Search Ads on the Russian App Store ‘until further notice’

After last week’s announcement that it would halt its product sales in Russia, Apple has now informed its developer community that it’s suspending its Apple Search Ads service on the App Store in Russia. 

Ecommerce

Tech Crunch

Una Brands teams up with KlickBrands to enter South Korea’s e-commerce market

Una Brands, a Singapore-based e-commerce aggregator, has partnered with South Korean peer KlickBrands to expand its footprint in South Korea.

News roundup

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Publishing

Digital publishers to sign up to Kantar TGI

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