New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Audio
Digiday
Why podcast agencies are warning about the move to dynamically-inserted ads
There’s no question that dynamically-inserted ads are quickly becoming the norm in podcast ad delivery. They accounted for a majority of podcast ads served in 2020, according to the IAB 2020 Podcast Advertising Revenue Report.
Publishing
Campaign US
Growth in subs: 55% of publishers rank subscriptions for revenue potential
Publishers are optimistic about their preparation for the demise of third-party cookies as product innovation, data privacy and talent top the business priorities list for the years ahead.
Misinformation
The Drum US
Analyst says Google and other ad networks are still funding Russian disinformation
NewsGuard has found that dozens of sites promoting Russian disinformation are still earning revenue from ads.
Russia/Ukraine
AdAge
McDonald’s pressured to pause Russian business
The fast-food giant has remained largely silent since Russia invaded Ukraine last month.
Tech Crunch
Apple suspends Search Ads on the Russian App Store ‘until further notice’
After last week’s announcement that it would halt its product sales in Russia, Apple has now informed its developer community that it’s suspending its Apple Search Ads service on the App Store in Russia.
Ecommerce
Tech Crunch
Una Brands teams up with KlickBrands to enter South Korea’s e-commerce market
Una Brands, a Singapore-based e-commerce aggregator, has partnered with South Korean peer KlickBrands to expand its footprint in South Korea.
