“Education is an important challenge. Programmatic OOH operates differently from other programmatic channels”
Shanil Chande recently joined Talon as its first Chief Programmatic Officer, a newly created role that signals the independent OOH specialist’s growing ambition in data, automation, and digital trading. With programmatic DOOH at a clear inflection point, and nearly half of UK brands now running programmatic-only campaigns, Talon wants to boost its presence in the market.
