IAB Europe is hosting the Retail Media Great Debate where they will explore the European Retail Media landscape.
The event takes place at 10.00 AM ( 11.00 CET) on the 18th April
Retail Media is now a key media channel within the digital advertising industry with IAB Europe forecasting that Retail Media ad spend will reach €25bn in Europe by 2026. As brands increase their investment in Retail Media advertising – primarily driven by the depreciation of the third-party cookie – it is important that the industry comes together to discuss the key opportunities and challenges.
At this event, industry experts will come together to discuss how the Retail Media market in Europe is developing. They will explore how a Retail Media solution can be developed, key measurement principles and how Retail Media investment can provide effective closed-loop measurement.
Hear from industry experts from many great companies including:
- Citrus Ads
- The Trade Desk
To see the full agenda including speakers please see here.
IAB Europe is a client of Bluestripe Communications , part of the Bluestripe Group, publishers of New Digital Age