NDA is not a news title, there are enough amazing publications in our sector that do a fantastic job covering the news each day. So our new daily roundup of the news that matters will link you directly to those stories. Click through and make sure you’re up to date on all the news that matters.
MARKETING
The Drum
Top 5 trends in experiential marketing in 2021
MEDIA PLANNING
Mediatel
Has media planning become more science than art?
SHARE OF SEARCH
Mediatel
Is measuring Share of Search really a silver bullet?
ESPORTS
The Telegraph
Premier League considers joining NFT craze
TV
FINANCIAL TIMES
Sky plans to bring its own smart TVs to battle with streaming services
Cryptocurrencies
AdWeek
The Crypto Crackdown: How Ad Regulators and Platforms Are Targeting Scammers.
Programmatic
AdWeek
How Former Programmatic Holdout BuzzFeed Is Using Automated Ads to Power Growth
Diversity & Hiring
Digiday