Interviews, insight & analysis on digital media & marketing

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The headlines that matter: Buzzfeed goes programmatic, Sky launches smart TVs, The Crypto Crackdown and more

NDA is not a news title, there are enough amazing publications in our sector that do a fantastic job covering the news each day. So our new daily roundup of the news that matters will link you directly to those stories. Click through and make sure you’re up to date on all the news that matters.

MARKETING 

The Drum

Top 5 trends in experiential marketing in 2021

MEDIA PLANNING

Mediatel

Has media planning become more science than art?

SHARE OF SEARCH

Mediatel

Is measuring Share of Search really a silver bullet?

ESPORTS 

The Telegraph

Premier League considers joining NFT craze

TV

FINANCIAL TIMES

Sky plans to bring its own smart TVs to battle with streaming services

Cryptocurrencies

AdWeek

The Crypto Crackdown: How Ad Regulators and Platforms Are Targeting Scammers.

Programmatic

AdWeek

How Former Programmatic Holdout BuzzFeed Is Using Automated Ads to Power Growth

Diversity & Hiring

Digiday

‘Culture change takes years’: Facing ongoing calls for DE&I gains, publishers set new standards for hiring practices

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Why consumers impulse spending matters for brands  

Gen Z and millennials have a significant impact on global consumer sales. These groups possess strong purchasing power. Our own research shows that more than two in five (41%) of Gen Z and millennials are now making impulse purchases at least once every 2-3 weeks, which presents a significant opportunity for retail brands. So how can brands best engage with these consumers? The key is to understand changing consumer spending habits and what’s driving their purchases. 

Justin Pearse 28 November 2023
Copyright © 2023 . All rights reserved.

New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.

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