Interviews, insight & analysis on digital media & marketing

Sprout Social data reveals best times to post on social media

In its latest analysis of social media usage, Sprout Social has determined that the best days to post on social media for engagement are Tuesdays and Wednesdays, with Sunday being the worst day.

The highest times of engagement were Tuesdays, Wednesdays and Thursdays generally between 9 a.m. and noon. Midweek mornings proved to be a successful time across most social platforms, including Facebook, Instagram, Twitter and LinkedIn. However, Pinterest and TikTok saw higher engagement in the afternoons. 

The research suggest that the best times to post on social media overall are:

o Mondays from 10 a.m. to noon
o Tuesdays from 9 a.m. to 2 p.m. 
o Wednesdays from 9 a.m. to 1 p.m.
o Thursdays 9 a.m. to noon
o Fridays from 9 to 11 a.m.

Best Times to Post on Facebook

o Mondays from 8 a.m. to 1 p.m.
o Tuesdays from 8 a.m. to 2 p.m.
o Wednesdays from 8 a.m. to 1 p.m.
o Thursdays from 8 a.m. to noon

Facebook is still the most used platform by marketers worldwide at 90%, and it doesn’t seem to be
going anywhere. We’ve seen an interesting shift in most engagement times matching general
business hours versus very early morning hours as we had seen in years prior. What does this mean
for marketers? 

Best Times to Post on Instagram

o Mondays from 10 a.m. to noon 
o Tuesdays from 9 a.m. to 1 p.m. 
o Wednesdays from 10 a.m. to 1 p.m.
o Fridays from 9 to 11 a.m.

Where Facebook was the most-used platform by marketers worldwide, Instagram comes in second
with 79%. Not surprisingly, Instagram is also the second most preferred platform for customer service after Facebook as well, for marketers and consumers. With the competition for short-form
video between Instagram and TikTok still heating up, the Reels account for 30% of time spent on the
Meta-owned platform.

Best Times to Post on TikTok

o Tuesdays from 2 to 6 p.m. 
o Wednesdays from 2 to 5 p.m. 
o Thursdays from 3 to 5 p.m.

As the youngest digital platform on this list, TikTok has grown significantly and made waves
in half as many years as the others on this list. With the app now amassing over 1 billion
active global users who spend nearly 20 hours on the app every month, TikTok has
competitive staying power.

Best Times to Post on LinkedIn (Company Pages)

o Tuesdays and Wednesdays from 10 a.m. to noon

Unsurprising for this professional-focused social platform, LinkedIn engagement times are consistent
to general business hours. High engagement hours are more concentrated midday and don’t extend
too far out past the workday hours. You’re less likely to get eyes on your LinkedIn content on the
weekend, where engagement drops significantly.

Because LinkedIn content is centered around professional thought leadership and career growth, it
makes sense that a majority of audiences engage with this content throughout their working day. By
midday, there’s buzz on the platform, and the best times to post on LinkedIn are Tuesdays and
Wednesdays between 10 a.m. and noon. 

Best Times to Post on Pinterest

o Tuesdays at 1 p.m.
o Wednesdays from 1 to 3 p.m.
o Thursdays from noon to 2 p.m.


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