Data company fifty-five, part of The Brandtech Group (formerly You & Mr Jones), has brought in Jimmy Muldoon as Consulting Director.
Reporting to UK Managing Director Richard Wheaton, Muldoon will lead a team of data consultants to deliver analytics solutions that help brands to improve and implement their digital strategies.
“My goal at fifty-five is to help clients use data to make better decisions, improve the customer experience and deliver better return on investment,” said Muldoon. “From my experience of being client side, I take a customer-focused view, and strive to straddle the line between technical and commercial mindsets. I’m thrilled to be part of the team at fifty-five and look forward to what’s to come.”
Muldoon’s most recent role – as Senior Manager: Product Analytics, Experimentation, Personalisation and CRO at Dunelm – saw him delivering digital marketing and transformation initiatives across the business. This included introducing product analytics and CRO functions to Dunelm, and driving cultural change in using data to make product decisions and to inform better customer experience.
Prior to Dunelm, Muldoon was Director of Insights and Digital at Côte Brasserie, where he implemented new digital marketing and strategies. He has also held roles at Red Badger, eCapacity, and Sky.
“We’re looking ahead to an exciting 2024, supporting our cross-sector clients in optimising their data strategies especially in view of cookie deprecation and the Digital Marketing Act,” said Wheaton. “Jimmy has a broad knowledge across both agency and client operations, and combined with his digital consulting experience will help us to scale our client engagements in both size and depth. We’re very happy to welcome Jimmy to the fifty-five London team.”