On 19 September 2023, Oceans headed to Cullercoats Bay in Tynemouth to clean up litter from the coast, in an attempt to clean up some of the worst coastal areas in the UK. 2023 is a special year for the Great British Beach Clean, as it marks the 30th year that thousands get together to take part in beach cleans and litter surveys across the UK. With over 100 beach cleans already organised, Oceans is proud to contribute to the growing number of volunteers.
Jordan Kelly, brand marketing manager at Oceans, said: “This is a campaign close to Oceans’ heart. Partnering with Mediaworks, we were able to thoroughly comb over the Cullercoats Bay area for litter. This beach clean is one of many taking part in the Marine Conservation Society’s Great British Beach Clean this year.
“For many, a dropped sock or smouldering disposable BBQ is easy to forget on the beach. But the effects this can have on the environment, and marine life, are detrimental. No one wants to visit the beach and find litter, let alone our aquatic life. Making sure you’re properly disposing of rubbish, and taking all items with you, can help maintain a cleaner environment for all.”
The beach clean was a success with over 300 items collected across the team, including nappies, Biros and cigarette butts – with 145 butts collected altogether.
This comes as a next step from Oceans’ The Polluted Mermaid campaign back in May 2023. This campaign, aligned with the Sky Ad Smart campaign message “Nature’s had enough”, sought to encourage the public to consider the impact of their household items on marine life.