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Yahoo gets new EMEA and UK leadership

Yahoo has made a pair of key promotions in EMEA and the UK as it looks to build on its recent run of five consecutive quarters of double-digit growth.

Josh Partridge has been promoted to Head of EMEA as part of Yahoo’s new Global Revenue & Client Solutions organisation, led by Elizabeth Herbst-Brady. He takes up the gig after leading the UK & Nordics business since July 2020 – when the company was still known as Verizon Media.

Partridge has more than 20 years of commercial experience. Prior to joining Verizon Media, he was Vice President of EMEA at Flipboard. Before that, he led Shazam through its acquisition by Apple as Commercial Vice President for EMEA and LATAM and, earlier, spent six years at Yahoo leading commercial teams.

“I’m thrilled to be leading such a talented team across the EMEA region, including Steve and his expert team in the UK to continue building on our growth in 2022 and beyond,” said Partridge. “The year ahead will be an important one across our EMEA markets as we continue to amplify our unified full ad stack and omnichannel DSP, showcasing our unique proposition to our customers. I’m also excited by the capabilities of our XR Studio, based in London, which provides the expertise, tools and technology needed to supercharge ground-breaking 3D content for customers.”

Alongside Partridge’s promotion, Steven Mchenry has been appointed Country Manager for the UK. He will lead agency account and strategy teams, and drive promotion of Yahoo’s ad tech platforms.

Mchenry began his career at IDS in 2002, spending eight years there before joining the Walt Disney Company for the launch of DisneyMedia+ in the UK. He joined Yahoo in 2012 as Agency Lead, and was most recently Head of Sales for the UK.