According to an Adform survey of 331 UK marketers, conducted by YouGov, just 33% feel they are well-prepared for the removal of cookies.
Audi, Vodafone, and PcComponentes have decreased their digital advertising emissions, while improving campaign performance, through their work with programmatic platform Adform.
Adaptive streaming tech platform SeenThis has announced a partnership with Adform as both companies continue to strive to minimize carbon emissions from the digital ad supply chain…
Adform will use Ad Net Zero’s five-point action plan, undergoing an audit to review and amend its operations.
Audi managed to half the carbon emissions in its digital advertising supply chain during a recent campaign with PHD Media, Adform, and Scope3.
With every change in the industry, we’ve had to be creative. Bringing harmony and elegance in a broad variety of actions to support the business goals.
Jody Shilliday is Director of
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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