Odeeo, a leading global in-game audio advertising platform, has today announced a game changing partnership with Evolution Media Group, MENA’s most prominent in-game advertising business with a reach of 2.5bn users, that will bring in-game audio ads to the region…
European omnichannel advertising platform Hawk and Captify, the leading Search Intelligence platform for the open web, have unveiled an exclusive partnership that will enable online search data to be used for digital out-of-home (DOOH) and audio media trading.
DoubleVerify (DV), a leading software platform for digital media measurement, data and analytics, has annouced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory…
In the first part of our roundtable, in partnership with AMA, our panel explores why addressable audio is at once a highly desirable new format, yet one that clients often struggle to get to grips with…
The digital entertainment and media platform will use the acquisition to launch a new audio advertising product, enabling it to deliver a wider suite of advertising products to its clients and partners.
The campaign encourages listeners in the UK, France, and Germany to ‘discover Canada through music and sound’.
Digital audio company Octave Audio, a joint venture by News UK and Bauer Media, today announces the launch of its scaleable podcasting solution…
Specsavers has launched its first actionable audio ad for smart speakers, enabling customers to book their hearing tests via their Alexa-powered smart speakers.
Spotify’s newest ad experience, call-to-action
Recent research conducted by DLMDD and SoundOut found that brands with sonic logos are perceived as more valuable by consumers.
By Ruairidh Roberts, Waze UK
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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