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Specsavers debuts actionable audio ad for hearing test bookings

Specsavers has launched its first actionable audio ad for smart speakers, enabling customers to book their hearing tests via their Alexa-powered smart speakers.

Consumers who hear the Specsavers ad while listening to digital radio stations on their smart speakers will be able to say, “Alexa, open Specsavers Hearing”. This will then enable customers to have a booking link sent to their mobile phone immediately. Clicking the link will transfer the customer to an appointment form on the Specsavers website.

“Hearing health is massively important and can influence peoples’ quality of life. We want to make sure that it is front of mind for people across the country, and that’s why we decided to partner with Say It Now – to launch our first ever actionable audio advert – so that we can make it as easy as possible for people to book a hearing test. We pride ourselves on being an innovative brand and hope to roll out this technology for our other products and services in the future,” said Gordon Harrison, Chief Audiologist at Specsavers.

Specsavers would traditionally use radio to drive people online to book their appointments but this time, working with voice assistant ad tech firm Say It Now, it has decided to use actionable audio ads to bridge the gap between audio and booking.

“Say It Now’s actionable audio adverts bridge the gap between radio and digital so that customers can more easily complete the call to action. Our technology focuses on accessibility and convenience and means that people – in the hustle and bustle of everyday life – are still able to do the small but important things, such as book a hearing test. We are delighted to partner with Specsavers on an actionable audio advert that raises awareness of hearing health and encourages people to get a hearing test,” said Maria Cadbury, Director of Strategic Partnerships at Say It Now.