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Advanced TV’s Agents of Change: Tom Roach of Jellyfish on the democratisation of TV advertising

‘Agents of Change’ is an ongoing initiative from MiQ (in partnership with New Digital Age) shining a spotlight on the individuals helping build the new Advanced TV (ATV) industry.

Here, Tom Roach, VP of Brand Strategy at digital-first marketing performance company Jellyfish, explains how he is helping to bridge the worlds of brand and performance marketing and why ATV might be the perfect environment to unite the two…

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Michael Feeley 19 January 2023
CTV

ATV’s Agents of Change: David Counsell of the7stars on the evolution of video advertising

‘Agents of Change’ is an ongoing initiative from MiQ (in partnership with New Digital Age) shining a spotlight on the individuals helping build the new Advanced TV (ATV) industry. In the first of the series, David Counsell, Head of Trading at the7stars, the UK’s largest independent media agency, warns advertisers against jumping on the ATV bandwagon without focusing on investment in quality inventory…

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Michael Feeley 5 January 2023
CTV

The Connected TV screen is the new homepage

With this rise of CTV, we’re witnessing the elevation of the big screen to be a primary screen serving as the center of the connected living room, writes Serge Matta, Head of Commercial at LG Ads Solutions…

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NDA Staff 26 October 2022
CTV

94% of UK adults are reachable via CTV

A new survey from LG Ad Solutions examining U.K. consumer thoughts on CTV has found that the medium is near saturation at 94% of the population, with 71% of those consumers using ad-supported apps.

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Michael Feeley 17 October 2022
Advertising

Interactive CTV outpaces Interactive Video on mobile and PC

In an analysis of over 286 billion video ad impressions across mobile, desktop, CTV  devices, and social platforms, Innovid has found that interactive CTV campaigns – when compared to interactive mobile or PC campaigns – deliver stronger results across key performance and attention metrics…

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Michael Feeley 20 September 2022
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New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.

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