‘Agents of Change’ is an ongoing initiative from MiQ (in partnership with New Digital Age) shining a spotlight on the individuals helping build the new Advanced TV (ATV) industry. Here, we meet Emma Morris, Head of Investment and Managing Partner at media agency Starcom, part of Publicis Groupe…
New video ad formats in streaming TV are “twice as favourable” as traditional TV ads for consumers, according to the results of a new study from Magna Media Trials and Roku Brand Studio…
‘Agents of Change’ is an ongoing initiative from MiQ (in partnership with New Digital Age) shining a spotlight on the individuals helping build the new Advanced TV (ATV) industry.
Here, Tom Roach, VP of Brand Strategy at digital-first marketing performance company Jellyfish, explains how he is helping to bridge the worlds of brand and performance marketing and why ATV might be the perfect environment to unite the two…
‘Agents of Change’ is an ongoing initiative from MiQ (in partnership with New Digital Age) shining a spotlight on the individuals helping build the new Advanced TV (ATV) industry. Here, we meet Emma Moorhead, General Manager within the media team at Wavemaker UK…
‘Agents of Change’ is an ongoing initiative from MiQ (in partnership with New Digital Age) shining a spotlight on the individuals helping build the new Advanced TV (ATV) industry. In the first of the series, David Counsell, Head of Trading at the7stars, the UK’s largest independent media agency, warns advertisers against jumping on the ATV bandwagon without focusing on investment in quality inventory…
The continual growth of CTV will add fuel to the flames of YouTube and streaming services, writes Rob Blake of Channel Factory…
NDA’s Justin Pearse is joined by senior execs from Channel 4 Sales, ITV, Samsung Ads, Channel Factory, Quantcasr and more to discuss the future of advertising on Connected TV…
With this rise of CTV, we’re witnessing the elevation of the big screen to be a primary screen serving as the center of the connected living room, writes Serge Matta, Head of Commercial at LG Ads Solutions…
Tripadvisor®, the world’s largest travel guidance platform, has launched The Wanderer, a franchised limited series, now available through Prime Video in multiple markets including the U.S. and U.K…
A new survey from LG Ad Solutions examining U.K. consumer thoughts on CTV has found that the medium is near saturation at 94% of the population, with 71% of those consumers using ad-supported apps.
The cost-of-living crisis has meant that many people are now accessing subscription streaming services for free using someone else’s login, according to research from The Trade Desk.
In an analysis of over 286 billion video ad impressions across mobile, desktop, CTV devices, and social platforms, Innovid has found that interactive CTV campaigns – when compared to interactive mobile or PC campaigns – deliver stronger results across key performance and attention metrics…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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