The evolution of the TV remote signals the importance of programmatic innovation for broadcasters
Working in digital marketing, I’ve observed the rise of Connected TV (CTV) with a keen interest. The explosion of content platforms and the corresponding decline in linear TV viewing, the rise of new data providers and ID solutions, and the creative innovations have been fascinating to watch. However, recently, while at home with my young son, I observed another change that, although obvious, had gone largely unnoticed.