Alexandra Ong is Director of Business Development at Magnite. We asked who her digital hero is.
Robby Kraai, Head of CTV at Brand Metrics, reveals what went on at CTV Connect 2024 in New York, and discusses the priorities he sees for CTV this year…
Despite job cuts and a relatively unstable geo-political climate, it’s an exciting time for the TV industry, especially for content-hungry viewers. The average UK consumer spends four hours and 28 minutes per day watching video content across all devices.
DJ Agahi is MD, Sabio, We asked who his digital hero is.
Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, has appointed Robby Kraai as part of the company’s ongoing expansion into CTV…
The ongoing evolution of TV viewing habits – whether traditional or via on-demand services – is sparking discussions about the allocation of TV budgets within advertising and marketing teams across the country
MiQ’s Strategy Director, Pierre de Lannoy and EssenceMediacom’s AV Account Director, Bhavana Pillarisetti discuss the latest challenges of the CTV landscape…
How is inventory on the channel really bought, sold, and tracked, and where are those deals most favourable to buyers? What is the state of CTV CPMs? And where should marketers focus their attention this year to reap the emerging benefits of the channel?
ShowHeroes, a global leader in digital video content, tech, and advertising solutions, has extended its its creative services with the launch of Custom Animations for CTV…
Brand Metrics has developed a pioneering partnership with music video streaming service XITE to pioneer a world-first CTV measurement solution…
With NDA’s Summer ‘Trinity Lunch’ approaching, we caught up with the leaders of businesses sponsoring the event. Here, we meet DJ Agahi, Managing Director – UK & EMEA at Sabio…
The ‘2023’s Media Landscape: Delivering value in a fragmented world’ event, presented by mediarithmics in association with New Digital Age, looked at the opportunities and challenges being presented by the deprecation of third-party cookies, CTV, and retail media.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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