Interviews, insight & analysis on digital media & marketing

CTV

CTV

Beyond the Hype, What Does CTV Hold for Marketers?

How is inventory on the channel really bought, sold, and tracked, and where are those deals most favourable to buyers? What is the state of CTV CPMs? And where should marketers focus their attention this year to reap the emerging benefits of the channel?

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Strategy

How to deliver value in the fragmented media landscape

The ‘2023’s Media Landscape: Delivering value in a fragmented world’ event, presented by mediarithmics in association with New Digital Age, looked at the opportunities and challenges being presented by the deprecation of third-party cookies, CTV, and retail media.

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CTV

NDA meets: Lottie Towler, Research Manager, Ampere Analysis

New Digital Age, in association with Mediarithmics, recently hosted a roundtable discussion to explore the rapidly evolving CTV marketplace, where the panellists included Lottie Towler, Research Manager, Ampere Analysis. NDA spoke to Lottie after the roundtable for a recap on her thoughts about the future of CTV advertising…

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