Interviews, insight & analysis on digital media & marketing

CTV

CTV

TV’s resilience and the rise of AI: insights from RTL AdAlliance’s TV key facts 2024 report

In an era of rapidly evolving digital consumption, television remains a dominant force in Europe, adapting to technological advances while retaining its unique role in our lives. RTL AdAlliance’s 2024 TV Key Facts report underscores this resilience, highlighting TV’s enduring relevance and the pivotal role AI now plays in enhancing advertising strategies. 

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CTV

The evolution of the TV remote signals the importance of programmatic innovation for broadcasters

Working in digital marketing, I’ve observed the rise of Connected TV (CTV) with a keen interest. The explosion of content platforms and the corresponding decline in linear TV viewing, the rise of new data providers and ID solutions, and the creative innovations have been fascinating to watch. However, recently, while at home with my young son, I observed another change that, although obvious, had gone largely unnoticed.

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CTV

What’s on the TV Schedule in 2024?

Despite job cuts and a relatively unstable geo-political climate, it’s an exciting time for the TV industry, especially for content-hungry viewers. The average UK consumer spends four hours and 28 minutes per day watching video content across all devices.

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CTV

Beyond the Hype, What Does CTV Hold for Marketers?

How is inventory on the channel really bought, sold, and tracked, and where are those deals most favourable to buyers? What is the state of CTV CPMs? And where should marketers focus their attention this year to reap the emerging benefits of the channel?

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