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Bloomberg Media partners with AI Dubbing start-up Papercup to localise its news for Spanish-speaking countries

Bloomberg Media, the global business and financial information and news provider, has unveiled a partnership with UK artificial intelligence (AI) start-up, Papercup, to localise hundreds of hours of video content through AI dubbing on YouTube for Spanish-speaking audiences in Latin America and the US.

The partnership will feature AI used to translate and dub Bloomberg’s global news coverage, financial market analysis and documentaries. The localised content is anticipated to reach millions of viewers in the next year, allowing Bloomberg’s high quality content library to reach previously untapped audiences.

Founded in 2017, Papercup offers an AI and machine learning-based system that localises videos into other languages using synthetic voices with true emotional depth. Content AI dubbed by Papercup has already reached over 300 million people in non-English speaking territories.

Customers upload their videos, choose a target language and then receive a translated version with a synthetic voiceover that is indistinguishable from human voices.

By deploying its bespoke systems to create expressive synthetic voices specifically suited for video, Papercup generates engaging translated content that outperforms subtitled offerings and can be delivered at a scale and price that traditional dubbing struggles to match.

Travis Winkler, General Manager, Video and Audio, Bloomberg Media said: “As a global news leader, it’s Bloomberg’s mission to ensure that reliable, trustworthy news can reach as many people as possible. Papercup’s advanced AI tools give us an exciting new way to reach global audiences, and we expect to see audiences respond enthusiastically.”

Jesse Shemen, CEO of Papercup said: “At Papercup, our mission is to make the world’s videos watchable in any language. There are billions of hours of video stuck in a single language – our AI dubbing tool will unlock vast volumes of this content for a global audience. I’m excited about working with Bloomberg given their unparalleled track record of producing financial news content that an entire industry depends on. I have no doubt that audiences across the globe want to engage with and share their content – I’m looking forward to Papercup playing a part of that journey.”