Interviews, insight & analysis on digital media & marketing

Bloomberg Media partners with AI Dubbing start-up Papercup to localise its news for Spanish-speaking countries

Bloomberg Media, the global business and financial information and news provider, has unveiled a partnership with UK artificial intelligence (AI) start-up, Papercup, to localise hundreds of hours of video content through AI dubbing on YouTube for Spanish-speaking audiences in Latin America and the US.

The partnership will feature AI used to translate and dub Bloomberg’s global news coverage, financial market analysis and documentaries. The localised content is anticipated to reach millions of viewers in the next year, allowing Bloomberg’s high quality content library to reach previously untapped audiences.

Founded in 2017, Papercup offers an AI and machine learning-based system that localises videos into other languages using synthetic voices with true emotional depth. Content AI dubbed by Papercup has already reached over 300 million people in non-English speaking territories.

Customers upload their videos, choose a target language and then receive a translated version with a synthetic voiceover that is indistinguishable from human voices.

By deploying its bespoke systems to create expressive synthetic voices specifically suited for video, Papercup generates engaging translated content that outperforms subtitled offerings and can be delivered at a scale and price that traditional dubbing struggles to match.

Travis Winkler, General Manager, Video and Audio, Bloomberg Media said: “As a global news leader, it’s Bloomberg’s mission to ensure that reliable, trustworthy news can reach as many people as possible. Papercup’s advanced AI tools give us an exciting new way to reach global audiences, and we expect to see audiences respond enthusiastically.”

Jesse Shemen, CEO of Papercup said: “At Papercup, our mission is to make the world’s videos watchable in any language. There are billions of hours of video stuck in a single language – our AI dubbing tool will unlock vast volumes of this content for a global audience. I’m excited about working with Bloomberg given their unparalleled track record of producing financial news content that an entire industry depends on. I have no doubt that audiences across the globe want to engage with and share their content – I’m looking forward to Papercup playing a part of that journey.”


More posts from ->

Related articles


Realising the utopian vision for smart cities

With smart cities promising to deliver the modern utopian dream, architects need to address the tangible challenges of the technology involved. There are a number of key areas that need exploring as architects, city planners, and government officials plan the next phases of smart city evolution.


The NDA Roundtable: Metro Bank, The FT, Betsson Group, CvE, THG & Ribble Cycles on aligning marketing and tech

Chaired by NDA’s editor Justin Pearse, the roundtable featured Matthew Lawson, Chief Digital Officer at Ribble Cycles; Peter Barr Watson, Chief Technical Officer and Director of Digital at The Spectator; Rob Webster, VP of Strategy at CvE;  Ulrich Gilot, Head of Media for Global Marketing at Betsson Group; Jim Meadows, Director of Influencer, Media and Partnerships at THG; Katrina Broster, Marketing Performance and Technology Director at the Financial Times; and Cat Daniel, Growth Marketing Director at Monzo Bank.