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Xaxis lifts Grand Prix at Wires Awards Global 2022 with actionable audio campaign for MSC Cruises

Xaxis, in partnership with SAYITNOW and Wavemaker,  took home the ‘Best use of Digital Audio Technology’ and the Grand Prix at last night’s Wires Awards Global 2022. 

The winning collaboration saw Xaxis and SAYITNOW design and execute an actionable audio campaign for MSC Cruises that harnessed the power of voice technology and smart speakers. In a UK first, the campaign enabled those listening to the MSC Cruises advert on a smart speaker to request an information link or a call back so they could make a booking. 

Zuzanna Gierlinska, Managing Director, Xaxis UK, commented: “The campaign successfully increased consumer awareness of the MSC Virtuosa and generated 4 million brand impressions and 196 sales leads, 83% of which requested a call back.

“Our close collaboration with agency partner Wavemaker was an important factor in the success of the campaign, as it allowed us to truly understand what the client’s business goals were versus digital KPIs.”

Xaxis is a client of Bluestripe Media, owner of New Digital Age.