Footballco has partnered with loyalty company, Ludo, to enhance and reward subscribers of its cult football lifestyle publication, MUNDIAL.
Ben Walmsley, outlined the changing face of The Sun at Madfest and outlined how Britain’s best-selling tabloid is evolving.
At its latest Marketing the Marketers event, NDA hosted an exclusive panel to discuss how publishers can make an impact in the market by securing the most effective partnerships and playing to their strengths.
New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
New Digital Age highlights some
There’s so many heroes over the years that have taught, challenged and motivated me.
“There’s a lot to get excited about because I really think this is a new era for publishers,” says Tanya Field, Co-founder and CPO of Novatiq.
Samuel Regan-Asante is CEO of JOE Media. He spent five years at UNILAD, before co-founding Iconic Labs, a new media and technology business, which in 2020 was appointed to manage JOE Media following its acquisition by Greencastle Capital.
In 2021 brands can continue to take this opportunity to better support their audiences and provide real added value to their consumer’s life.
They may understand the challenges facing them in a competitive and disruptive world, but many publishers remain unsure how to unlock the value of their data and content.
Publishers big and small will
It’s been quite a 12 months for publishers, with the fall-out of a pandemic, together with huge shifts in browser strategies. Yet, these changes may well shape a more confident industry that delivers for advertisers and readers alike.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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