Interviews, insight & analysis on digital media & marketing

What you need to read today: privacy wars, low-hanging fruit and French acquisitions

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.

Privacy

Digiday

IAB Tech Lab – a reluctant peacekeeper in the privacy wars

As 2022 gets underway, the IAB Tech Lab is steering the digital advertising industry through some choppy waters.

Marketing 

Digiday

‘There’s only so much low-hanging fruit’: Why advertisers are ramping up more full-funnel marketing strategies

The glory days of quick and easy digital customer acquisition appear to be numbered, thanks to mounting data privacy changes, an increasingly crowded digital marketplace and a new era of pandemic-induced shopping habits. 

UK economy

The Times

UK economy back above pre-pandemic levels

Economic output exceeded pre-pandemic levels for the first time in November, fuelled by strong growth in construction before the Omicron variant took hold.

Acquisitions

So Glos

Cheltenham digital marketing agency sold to French competitor

French digital marketing agency, JVWEB, has bought Gloucestershire-based search engine optimisation specialist, Ocere.

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