Hugh Stevens, UK MD at LiveRamp, explores the challenges brands must tackle to get the most out of data collaboration.
Asda appointed SMG, the UK’s leading independent retail media operator, as its new Retail Media Network (RMN) partner…
Roku’s Laura Chaibi explains the importance of a ‘back to basics’ measurement approach in order to unearth retail media’s CTV potential.
Retail media empowers businesses to connect with consumers at a critical moment, influencing their purchasing decisions and driving sales, writes Vitaly Gerko of Viqeo…
Katrina Smart, Commerce Media Director – Europe, The Mars Agency calls for greater standardisation of measurement across Retail Media networks and other channels…
ISBA has launched the UK’s first Responsible Retail Media Framework, the result of a year-long industry-wide collaboration of brands, retailers and their tech and consultancy partners…
New Digital Age staged a special ‘NDA Live’ breakfast in Soho last month (in association with Criteo, mediarithmics and Jobsinadtech.com) gathering a diverse range of industry experts to discuss the current state of the retail media landscape. Download our free report gathering key insights from the event…
Co-op will utilise LiveRamp’s technology to better leverage the first-party data of its members.
Vector, a retail media start-up has launched today, with over half a million pounds in investment from an independent group of investors.
The recent NDA Retail Media Breakfast – sponsored by Criteo, mediarithmics, and Jobs in Adtech – provided a forum for leading names from across retail and advertising to set the scene for the latest emerging channel in digital advertising.
With budgets increasing, profitability KPIs left unaligned, and consumers flocking to social media for purchasing, new research from ROI Hunter has sparked concern in how retail marketers place their social ad spend…
UK shoppers propensity to be influenced by ads at the shelf-edge is growing, as consumer demand and retailer adoption of retail media networks in-store increases, according to research from ADvendio…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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