At this year’s MadFest 2024, a Day one panel saw Niha Heyer and Simon Trewavas from RTB House joined by Scott Friesen, Head of Privacy Sandbox Partnerships at Google and Suvai Kawenya, Head of Performance Management at On the Beach to discuss the state of cookie deprecation…
RTB House has announced the appointment of Charles Simon as Vice President of Private Advertising Standards.
Adam Jabłoński, Account Management Strategy Team Manager at RTB House, explains how Deep Learning technology can help retailers win out in the ‘Golden Quarter’.
Seller Defined Audiences (SDA) provide publishers, DMPs and data providers with a way to scale first-party data responsibly, writes Kacper Polewiak at RTB House…
RTB House has launched PrimeAudience, the first company dedicated to utilising Chrome’s Protected Audience API and Topics API to provide advertisers with advanced behavioural targeting capabilities…
The partnership will enable RTB House to match advertisers’ brand risk threshold and avoid potentially undesirable content by activating the Integral Ad Science Publisher Verification technology.
New Digital Age (NDA), in partnership with RTB House, assembled a panel of industry experts from across the digital advertising ecosystem to capture their latest thoughts on the ongoing transition to a cookieless future…
In 2020, after StockCentre’s acquisition of the local operations of Netshoes, both brands had to be merged and all sales migrated to a single an renewed platform…
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