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AB Tasty announces new brand identity

Experience optimisation company AB Tasty has unveiled a new brand identity aligned with their “test and learn” culture. 

The strategic branding shift follows a period of success for AB Tasty. Following its acquisition of AI-powered search and recommendations company Epoq, and market-first emotions-based personalisation technology company Dotaki, AB Tasty has developed a strategic roadmap to establish itself as a leader in experimentation and personalisation. This goal has been further supported as AB Tasty was named a Google partner following the sunset of Google Optimize. 

AB Tasty saw its three most successful quarters in company history during 2023 with 35% year-over-year growth. This includes the signing of giants Christian Louboutin, Papa Johns, Puma, Audi, and Unique Travel Corp., the worldwide representative of Sandals & Beaches Resorts while making strides in the APAC market with David Jones, FWD Insurance, and NTT Docomo. 

Marylin Montoya, VP Marketing at AB Tasty, commented: “Our new brand identity is all about pushing ourselves and our customers to new heights. The company culture has long been defined by not being afraid of failure but rather embracing it as a necessary part of growth. With this new visual identity and brand voice we’re showing that AB Tasty is a partner pushing innovative ideas and encouraging our customers to change from the inside out.”

The new brand identity, marked by brand colors that AB Tasty refers to as “experimentation blue” and “crash test yellow” lends a new look to the experience optimisation partner’s market presence. 

Alix de Sagazan, AB Tasty CEO and cofounder, said: “2023 was a big year for AB Tasty, with tremendous growth, moving to one platform and further expanding our reach into AI personalisation. Time and time again we have been told that our people, the AB Tasty team, are what truly makes the difference. This milestone year was made possible by the work of our amazing team who put customers first and live one team, endless dreams. We are looking forward to continued global growth and expansion in 2024.”