Interviews, insight & analysis on digital media & marketing

Earth Day 2022: Uberall partners with Google to launch Recycling Attribute for business

To celebrate Earth Day 2022, Uberall is partnering with Google to implement the new Recycling Attribute on their Google Business Profile that allows local businesses around the world to promote their recycling-related services and initiatives.

The effects of climate change are becoming more visible every year. People around the world are mobilizing to fight it by adopting a more sustainable lifestyle. Recycling is something that businesses and consumers are working to do on a daily basis to reduce emissions and save resources. 

“Consumers are increasingly looking to make environmentally conscious choices and location-based businesses are extremely well-positioned to meet these needs, as many brands already offer in-store recycling services,” said Laurence Capdeville, Vice President Customer Success at Uberall. “By activating the Recycling Attribute, businesses can empower consumers to easily find recycling points close to them and, at the same time, enjoy greater visibility and drive more footfall to their stores.”

Google searches for recycling-related services have more than doubled in the past five years. This trend is accompanied by a growing number of business-led recycling initiatives on programs to reduce their environmental impact.  

The goal of the Recycling Attribute project is to help consumers easily find recycling services for specific products, such as batteries, clothing or plastic bottles, near them. Companies that use the Recycling Attribute, appear directly in the search results of Internet users based on the product to be recycled.  

Matt Brittin, President of Google EMEA, said: “Over the past 5 years, ‘recycling’ has become one of the most popular Search topics – but it’s been hard for people to identify which stores recycle what and where. We introduced the new recycling attribute on Business Profiles to change that – making it easier than ever for people to find in-store recycling points on Search and Maps. It’s great to see industry-leaders like IKEA signing up – helping their local community and customers know what they can recycle, while setting an example on sustainability.”