Swedish programmatic ad company Match2One has launched an enhanced AI programmatic ad platform aimed at the in-house marketing teams of mid-market ecommerce and DTC brands.
With the attraction of full transparency and data ownership, in-housing is growing trend in the programmatic media investment space. The Match2One subscription platform taps into this trend, allowing in-house teams to take direct control of high-performance optimisation technology, lessening their dependency on agency relationships.
The platform provides access to tiered service levels ranging from self-service, through hybrid self-serve with consultancy support, to a fully managed model. By giving brands direct control of media investment and data management, Match2One also enables businesses to channel customer data to manage other operational areas such as logistics, fulfilment, ordering and manufacturing. In addition, the platform offers brands a creative management suite, providing access to design and production, A/B testing and implementation tools.
Mikael Kreuger, CEO and co-founder of Match2One, commented: “Many ecommerce and DTC marketing teams reach a threshold where to drive further growth, sophisticated programmatic investment is required. Match2One 2.0 is redefining digital marketing relationships by offering brands the ability to control and learn from digital marketing strategies, at a level previously only available through agencies and a range of costly vendor relationships.”