Interviews, insight & analysis on digital media & marketing

Qmee hires Cadi Jones to drive programmatic market research business

Research technology company Qmee has announced the appointment of Cadi Jones as its Chief Commercial Officer. Jones is tasked with growing Qmee’s user base of consumers as well as establishing new publisher partnerships, and servicing the company’s existing and new market research partnerships.  

Jones joins Qmee with 16 years of experience in digital advertising and business development. Prior to Qmee, Jones was Commercial Director, EMEA at Beeswax, acquired in 2021 by Comcast. Prior to Beeswax, Jones was hired to drive the adoption of programmatic technology at Clear Channel International, following 8 years at Yahoo! located in London, Dubai and New York.  

Jonathan Knight, CEO and co-founder at Qmee, said of the appointment: “Cadi brings proven expertise in sales and marketing, as well as fresh eyes to our business and the wider industry. For over a decade, she has been at the forefront of the digital transformation agenda and grown programmatic advertising. Now, we are excited to have her on board as we continue to drive digital transformation within the market research sector.” 

Mike Baker, Chairman of the Board of Qmee, as well as co-founder and former CEO of Dataxu, added: “ResTech is a fascinating and high growth space. The hire of Cadi Jones marks a significant moment for Qmee and its investment in providing global brands, publishers and market research agencies with the information they need to be successful.”   

In her new role, Jones will drive growth globally both in terms of marketing and user acquisition, as well as the deepening of Qmee’s partnerships within both the market research and publishing communities.  

Jone said: “Market research has always provided powerful insights to brands. Qmee is one of the most forward-thinking businesses in the space.  As third party cookies and other identifiers are removed from the online ecosystem, Qmee has an exciting role to play in offering user insights to publisher partners too. I’ve witnessed the impact that zero-party data can deliver far beyond the context of just advertising.” 

Following years of triple-digit growth (highlighted by Qmee’s inclusion in the FT 1000 placing in the top 100 two years in a row, the Deloitte Fast 50, and the Sunday Times Sage Tech Track 100) Qmee took onboard a significant investment round from Capital D in 2021.