New Digital Age has proudly partnered with Control v Exposed (CvE) for the Time for a Reset podcast.
In Time for a Reset, CvE President Europe Paul Frampton meets business leaders to find out how they are driving change in their organisation and to explore the role of marketing itself in brands today.
In this episode, Paul talks to Leeya Hendricks, Global VP of Marketing of Kurtosys, a fast-growing fintech SAAS business. Leeya is a highly commercial, chartered marketer and Women in Tech leader. Her remit spans both sales and marketing so she brings unique insight in to how to connect marketing and technology to drive business growth.
This episode was recorded via Zoom at the height of COVID-19 so Leeya shares how critical marketing has become at a time when traditional selling is constrained.
As a modern marketer, Leeya also shares her surprise at how few marketers understand and leverage the power of martech.
