New Digital Age

Interviews, insight & analysis on digital media & marketing

Digital Leading Ladies: predictions for 2026 – part one

Digital Leading Ladies (DLL) is an organisation for women in the digital advertising and technology industries. New Digital Age invited selected members of the DLL for their thoughts on how 2026 is likely to play out and will be sharing their insights and predictions over the next few weeks. First up are Lisa Goodchild, Maria Cadbury and Julia Linehan…

Super Bowl ads are won through targeting, not airtime

As Super Bowl LX approaches, the way marketers justify media investment looks very different than it once did, argues Zach Bricker, Lead Solutions Engineer at Supermetrics...

MESMDA, the ME’s first unified Association for Social Media and Digital professionals, has launched

The Middle East Social Media and Digital Association (MESMDA) has officially launched, marking a significant step forward for the region’s rapidly expanding digital industry...

Samsung Ads expands integration with Amazon DSP into Europe

Unlocking the full potential of dynamic DOOH

Digital Women, DOOH

Finding Visibility in the AI Era: Why IgniteStack Was Launched

Mario Lamaa, MD, Data & Revenue Operations, Immediate Media joins as NDA columnist

Playing the Long Game: how brands can go beyond promo FOMO with sports advertising

NDA Contributor 3 February 2026

My Digital Hero: Pippa Scaife, Director of Digital Advertising, Sky Media

Justin Pearse 3 February 2026

Erfan Djazmi: Beyond the pageview: Why the ‘Signal Web’ is adtech’s new $1 trillion reality

NDA Contributor 2 February 2026

Assumption is the enemy of advantage

NDA Contributor 2 February 2026

Vistar Media appoints Oliver Goodge as Enterprise Sales Director, EMEA

Michael Feeley 2 February 2026

Feeley’s Final Thought: Hyrox and the end of entitled attention

Michael Feeley 30 January 2026

New Business Bulletin: Azerion, IMS, Warner Bros. Discovery and more

Michael Feeley 30 January 2026

Talent Tracker: Iris, Brave Bison, Kevel and more

Michael Feeley 30 January 2026

Agency News: the7stars, Residence, Fan Club and more

Michael Feeley 30 January 2026

Terry Kawaja: get ready for a tectonic disruption in AI and advertising

Andy Oakes 30 January 2026

AA/WARC Q3 ‘25 Report: industry reaction

Michael Feeley 29 January 2026

“Education is an important challenge. Programmatic OOH operates differently from other programmatic channels”

Justin Pearse 29 January 2026