Displayce, a programmatic buying plaform for digital out-of-home, has unveiled ‘Airport Live Triggering’ in partnership with JCDecaux. The feature, which is “exclusive” to the Displayce DSP, enables “self-service, real-time activation” of DOOH campaigns across multiple airports within the JCDecaux inventory simultaneously, leveraging data such as flight boarding and landing gates.
Customer engagement platform Twilio has announced an integration with OpenAI to bring the Realtime API to the Twilio platform. The integration of streaming speech-to-speech (S2S) capabilities – part of the Realtime API – will enable Twilio customers and developers to build conversational AI virtual agents.
Audience measurement and data firm Kantar Media has announced that Prime Video has joined its Cross-Platform View service in Spain, which delivers audience insights across linear and streaming on-demand services. Kantar has cross-platform measurement services live or in deployment in 15 markets around the world, including Cross-Platform View in Brazil.
Manchester United has partnered with SCAYLE to launch a new ecommerce platform. The new direct-to-consumer platform is based on, and powered by, the SCAYLE commerce engine, and aims to enrich the customer experience for the club’s global fanbase. The ongoing partnership will see the pair work together on further innovations in the future.
Wagamama has partnered with tech consultancy AND Digital to launch its first-ever loyalty programme, Soul Club, featuring a platform and app which enable members to redeem free menu items, exclusive content, and engage with a lineup of ambassadors.
Storyblok, a content management system (CMS), has added creative consultancy Deloitte Digital as a Certified Partner. Storyblok’s Certified Partners are a selected group of agencies that are seen as being best-equipped to help brands implement the CMS to accomplish digital transformation projects.
IT and software development company Globant has announced the launch of its AI-powered Advanced Video Search (AVS) tool, powered by Google Cloud’s Gemini models. AVS is said to leverage AI to enable users to instantly search for specific clips, images, and moments within vast video libraries.
Optimizely, a digital experience platform (DXP) provider, has announced it has signed a definitive agreement to acquire the warehouse native analytics platform NetSpring. With this acquisition, Optimizely will enable customers to tie experimentation and other digital experience activities to business metrics and outcomes that resides in customers’ data warehouses. Optimizely haas also launched ‘Optimizely Personalisation’ to address marketers’ growing demand for tools that create personalised digital experiences for customers.
Commerce services platform Shopline has launched the Shopline B2B Commerce Solution, a unified commerce toolkit aimed at enhancing merchants’ B2B commerce offerings. Features within the product set out to address issues around online brand presence, storefronts, purchasing friction, payment processes, and the post-checkout experience.
Virtual Minds, a German ad tech company, has partnered with carbon intelligence platform Cedara. Cedara will provide Virtual Minds with a transparent carbon footprint of its business activities, including carbon emissions across the supply chain. The aim of the collaboration with Cedara is to make programmatic advertising even more environmentally friendly on the basis of granular, standardised audit information – across all emission-causing areas right through to ad processing in the ad server and ad playout on end devices – according to Ad Net Zero’s Global Media Sustainability Framework.
Invenco by GVR, a payments solution, andGSTV, an on-the-go video network, have announced a retail media product and service offering for mobility and convenience retailers called Engage Media Full-Service – fueled by GSTV. Engage Media Full-Service will offer retailers the ability to deploy a branded media experience. The product will leverage Invenco’s retail media technology.
