Experian has announced the acquisition of data activation and identify platform Audigent, expanding the former’s access to marketing data, while adding sell-side distribution to its existing demand-side capabilities. Experian aims to use the combined capabilities to enable marketers to create more relevant experiences for consumers.
Vivendi-owned Prisma Media Group has partnered with DanAds to introduce a self-service advertising platform. Prisma Media Ad Manager is designed for small businesses, providing them with a platform to connect with audiences through Prisma Media’s publications.
Data from payment platform Adyen and ecommerce platform BigCommerce has revealed that transaction value increased by 54% on Black Friday, when compared with any other day in 2024. Globally, the top-performing sectors by gross market value (GMV) were apparel & accessories (52%), toys & games (44%), sporting goods (38%), hardware & tools (24%), baby & toddler (24%), and food & beverage (21%). EMEA stores recorded a 39% GMV increase and 45% increase in orders, driven by GMV increases of 112% in Italy and 38% in the UK. GMV generated from social commerce platforms increased by 15% year-on-year.
AI-powered answer engine Perplexity has welcomed The Independent as its first UK publisher partner, alongside more than a dozen other publishers around the world. The Publishers’ Program is built to ensure fair and proper credit for media outlets. One of the key benefits of the program is revenue sharing. The other new publishers include: ADWEEK, Blavity, DPReview, Gear Patrol, Lee Enterprises, Los Angeles Times, MediaLab, Mexico News Daily, Minkabu Infonoid, NewsPicks, Prisa Media, RTL Germany brands stern and ntv, and World History Encyclopedia.
According to data from ecommerce provider Visualsoft, extended discount strategies drove significant growth in November 2024, with revenue surging 40% YoY as Black Friday became ‘Black November.’ Online traffic during November surged by nearly 35% compared to 2023, surpassing even the high levels seen during the COVID-19 pandemic. Average order value (AOV) rose by 16% versus the previous year, as shoppers favoured fewer, higher-value transactions.
Data integration and analytics platform Qlik has been selected by Accenture to provide technology supporting GenWizard, Accenture’s generative AI platform. Qlik has also delivered AI-powered enhancements across SAP, Databricks, and Snowflake.
The Quality Group, a sports nutrition and supplements company, has deployed Fluent Order Management to replace its old order fulfilment system and support its international growth plans.
UK online sales were 7% higher during Black Friday and Cyber Monday than the same period a year ago, according to data from Signifyd. However, sales on Cyber Monday alone dropped 4%, driven by a 10% decrease in order count. On the other hand, Black Friday sales were 15% higher, with shoppers buying more items, more often.
Customer engagement platform Twilio has announced the public beta availability of Linked Audiences in Twilio Segment for Amazon Redshift. The integration is aimed at making it easier for Twilio Segment and AWS customers to build audiences, enrich their customer profiles, and grow personalisation at scale. Linked Audiences is an audience-builder tool for B2B and B2C marketers.
Research from software provider Forterro has revealed that 87% of UK midmarket ecommerce firms prioritise sustainability in their operations. The study also showed that 80% of UK mid-market ecommerce firms have said that operating more sustainably has directly increased their profitability. 80% of respondents said they have dedicated resources to address sustainability, and 79% have developed a net-zero plan. 93% of ecommerce firms have digitised their supply chains to enhance transport efficiencies, and 79% are localising their supply chains to reduce environmental impact.
