Co-op Funeralcare has appointed VCCP as its agency partner across creative and strategy, with Girl&Bear leading content production and VCCP Media delivering SEO. The win expands VCCP’s remit across the Co-op Group, following the appointment in 2024 as lead creative agency for Co-op’s food business. The shared brand platform – ‘Owned By You. Right By You.’ – will now be extended to Co-op Funeralcare, creating a unified creative ecosystem for one of Britain’s most recognised member-owned organisations. VCCP’s integrated model brings creative, content, media and strategy together under one roof.
Sprive, a free mortgage app designed to help homeowners save money and pay off their mortgage faster through normal shopping, has launched its first-ever TV campaign. The ad will be broadcast nationwide across Channel 4’s entire network – including Channel 4, E4, More4, and Film4 – as part of a media-for-equity partnership. The deal gives Sprive premium airtime in prime slots without the same upfront cost as a traditional TV buy, enabling the brand to scale its reach rapidly. The creative, developed by independent agency Among Equals uses playful visuals to show how, through Sprive, everyday purchases earn cashback which can be used to help chip away at your mortgage, ‘brick by brick’. Viewers see a woman receiving a delivery that, along with her online order, contains a house brick, buying a coffee and walking away with a section of pipe and loading a front door into her boot alongside her groceries. There are 30, 20 and 10 second versions of the ad, enabling Sprive to tailor placements for both high-impact storytelling and tactical frequency.
A multi-channel approach to digital marketing has helped a Birmingham agency secure a trio of new client wins worth £280,000. Pull the Pin (PTP), which employs 10 people at its Assay Studios in the City Centre, has signed deals to support UK-based marketing insight agency Sparkminds ® with customer acquisition, SEO and paid media campaigns and to help Brownhills-based Fusion Landscaping and Facilities with a new approach to organic social and SEO activity. Established during Covid-19, the business has also boosted its reputation for supporting manufacturers even further by engaging with Frederick Cooper in Small Heath, a wet paint spraying and powder coating expert. Pull the Pin has been engaged to transform its digital strategy, including technical SEO and organic socials.
Carrefour is launching its international back-to-school campaign, produced entirely with the help of artificial intelligence. Born from the collaboration between Publicis Conseil and Prodigious, this campaign will roll out in France, Italy, Belgium, and Romania, across both TV and digital, depending on the market. This represents a significant step forward in the use of generative AI within the retail sector on an international scale. Here, AI has been used to serve Carrefour’s creative platform of “Big Moments at Small Prices.”
Pharmacy2U, the UK’s largest online pharmacy, has launched a full rebrand as it continues its evolution to becoming the nation’s chosen digital healthcare provider. The rebrand reflects the company’s evolution from a digital pharmacy pioneer to a comprehensive healthcare partner. Celebrating 25 years of innovation, the refreshed brand introduces a bold new logo, vibrant colour palette, and a more human tone of voice, all designed to reflect its journey from e-prescriptions to holistic healthcare. Pharmacy2U worked with BrandOpus, CloudArmy, JSX, The Good Influence, The Academy, The Liberty Guild and Enigma on the omnichannel launch.
Definition has unveiled a new agency model and market positioning that blends highly specialised brand, marketing and communications services with AI technology, training and consultancy to deliver ‘unforgettable impact’ for brands. This launch responds to mounting market complexity and rapid technological change – challenges that brands can only meet through a mix of deep strategic expertise, sector-specific insight and future-ready tools. Definition’s new approach is designed to help clients stand out in increasingly crowded markets and connect their internal and external activities to further growth. The agency is also sharpening its focus on the financial services, B2B, public sector, and education markets, where specialist skills create the greatest impact.
AmpliCircle, a new agency with a singular focus on small and medium-sized digital media, has officially launches. It is founded to address a critical, unmet need in the industry: helping publishers find a healthy balance between monetization and audience loyalty in a digital world designed for everyone but them. As AI and algorithmic changes disrupt the industry, audience loyalty is more important than ever. Failing to build these relationships will push many independent publishers out of the business, especially those who also struggle with negotiating direct sponsorships and collaborations with brands. AmpliCircle is built to be that advocate. The agency is completely independent of the advertising supply chain, ensuring no conflicts of interest. Instead of offering a one-size-fits-all solution, the team designs custom, bespoke monetization strategies that combine Ad Experience Design, Monetization Strategy, and Analytics to protect a publisher’s most valuable asset: their audience.
CRM agency Flourish has partnered with Samsung Gulf Electronics as its customer relationship management (CRM) agency of record, following a competitive pitch process. The partnership will see Flourish and Samsung Gulf build a more sophisticated, value-rich and relevant CRM programme for its consumers across the UAE, Qatar, Kuwait, Oman and Bahrain, through enhanced CRM strategy, planning, creative development, channel innovation, reporting and analytics – aimed at elevating the CRM experience for Samsung Gulf customers across the region. The partnership will span Samsung Gulf’s Direct-To-Consumer and Corporate Marketing, Mobile Experience, Visual Display, Home Appliances and Display Solutions divisions. Initial activations are supporting key e-commerce events such as summer and back-to-school, as well as several product launches, which have included the successful launch of the flagship Samsung Galaxy Z Fold7 and Flip7 smartphones, the latest iterations in Samsung’s innovative foldable category.
