Wild Bean Cafe has launched new creative, developed by TBWA\MCR. The new campaign, the biggest marketing investment ever for Wild Bean Café in the UK, aims to provoke customers to give Wild Bean Cafe a try by challenging long-held assumptions about forecourt food and drink, reframing Wild Bean Cafe as one of life’s pleasant surprises.
Leeds-based, full-service marketing agency Fantastic has been appointed by logistics expert Warrior Link adding to its growing client list. Founded in 2021, Warrior Link is a nationwide haulage company headquartered in Sheffield, providing transport solutions including palletised freight, contract logistics, and time-sensitive deliveries. Fantastic has been appointed to propel Warrior Link’s growth across the UK via a comprehensive marketing strategy. The agency’s brief also includes the design and build of a full-scale website, a suite of promotional assets spanning across paid advertising and email marketing campaigns.
Independent creative agency Joint has been appointed as the lead creative agency for wealth management company Quilter following a competitive pitch. The partnership will see Joint develop a new brand platform to support Quilter’s growth plans and reinforce its position in the financial services sector. Joint has been tasked with creating a unique and distinctive, creative brand positioning to help attract new customers, strengthen Quilter’s relationships with financial advisers and retain existing clients. The new brand platform and campaign is set to launch in late 2025 with future work spanning social, digital, print and press channels.
Definition has unveiled a new agency model and market positioning that blends highly specialised brand, marketing and communications services with AI technology, training and consultancy to deliver ‘unforgettable impact’ for brands. This launch responds to mounting market complexity and rapid technological change – challenges that brands can only meet through a mix of deep strategic expertise, sector-specific insight and future-ready tools. Definition’s new approach is designed to help clients stand out in increasingly crowded markets and connect their internal and external activities to further growth. The agency is also sharpening its focus on the financial services, B2B, public sector, and education markets, where specialist skills create the greatest impact.
Freedom Media Group (FMG) jas announced its partnership with Kirklees College, following a highly competitive tender process. After scoring 97/100 on their submission, at the heart of their winning proposal was their proprietary planning tool, Freeflow, a data-led audience platform which will enable Kirklees College to visualise and target student behaviour both online and in the real world. This partnership will see FMG lead out-of-home (OOH) planning and buying for Kirklees College across West Yorkshire, optimising placements based on Freeflow data. The agency’s national media partnerships and buying power mean Kirklees College will benefit from best-in-class strategy, planning, media buying and unprecedented targeting accuracy.
Global creator-first social agency Billion Dollar Boy has been recognised in the prestigious IPA Effectiveness Accreditation for 2025-27 – becoming the first and only creator marketing agency to achieve Accreditation. Widely considered the industry’s most challenging Accreditation to achieve, only 56 agencies have been recognised for the award by The Institute of Practitioners in Advertising since the biennial programme’s inception in 2021.
This week, London has experienced major disruption as the Underground has ground to a halt due to service disruption on the Underground. With the whole city being left without a key mode of transport, the capital has seen many commuters turn to Lime. During the first two days of this week’s Underground service disruption, Lime saw more than a 50% increase in the number of e-bike and e-scooter journeys taken during the morning commuter peak hours (7 am – 11 am), compared to the previous week. Journeys were also longer in both distance and duration when compared with the week prior, indicating that many riders relied on Lime for the entirety of their commutes, rather than the first or last mile. In response to the outage, the rental e-bike operator is reassuring commuters that its service remains up and running. Lime has got their back. Created by The Or, ‘Good Service on All Limes’ takes the iconic tube line names and places a Lime twist on them, reiterating how its bikes are always there to keep the city moving. The campaign runs across digital OOH and social.
McCann’s latest campaign for Admiral Insurance, “Lost and Hound,” taps into the human truths at the heart of the industry, redefining Admiral’s approach to insurance marketing. In a sector dominated by price comparison website, the campaign uses brand-focused storytelling to engage with customers who value genuine care and long-term relationships from their insurance provider. The comprehensive campaign runs until end of October across TV, BVOD, outdoor, radio, digital, and social platforms. Creative assets include 30-second and 10-second TVCs, 30-second radio spots, which feature Sally Phillips as ‘The Admiral’, and three distinctive OOH executions.
Walkers and creative agency of record VCCP have launched a new integrated campaign, ‘Everyone has a Flavourite’, bringing Walkers’ iconic flavours and distinctive brand assets to life across a series of twelve high-impact visuals. The new campaign is the first step in a bold new creative direction that puts Walkers’ most distinctive brand assets and playful use of its logo back at the heart of its marketing. The campaign will run nationwide, spanning 6 sheets, 48 sheets and digital out of home. The campaign is supported by dynamic assets across social and digital video platforms including YouTube, Meta, TikTok and a 10” TVC.
Canva, the all‑in‑one visual communication platform, has unveiled a multi‑channel UK campaign with Stink Studios to inspire British businesses to get themselves out of a pickle and find their creative juices. This 360° campaign brings together a hero brand film, playful OOH billboards, and a charity-fuelled limited-edition sandwich drop in collaboration with UK favourite sandwich chain, Sandwich Sandwich, showing how creativity can make an impact both on and off screen. The hero ad film, produced by Stink and directed by Eoin Glaister, stars Debbie, the force behind Debbie & Sons, a sandwich maker whose crisp and pickle sandwiches become a hit once she and her sons discover Canva’s creative tools and give their brand identity the makeover it needs.
World released the first fully synchronized, three-robot billboard in Manhattan Beach, Los Angeles, on September 6 to promote the importance of proof of human for the age of AI. The message is simple: Bots are here — we need to make them easier to spot. The solution is World ID: a digital proof of human that anonymously proves someone is a unique human, not a bot. IRIS Worldwide collaborated with MachineHistories production studio to engineer the world’s first billboard fully powered by a unified robot network called “BotBoard.”
Global creative agency IMA has launched its new Dubai office, marking a significant step in expanding its presence in the Middle East. A member of The Smollan Group, IMA’s Dubai office will be led by Ross Adam, newly appointed Managing Director of MENA. Ross brings 20 years of experience in sports retail and fashion marketing, having worked with brands including Umbro, Nike, Canada Goose, and The North Face. In his new role, Ross will oversee growth of the IMA brand in the region, expand its client base, and explore new sector opportunities. The initial team combines local hires with transfers from IMA’s UK offices. To strengthen its local knowledge, IMA has partnered with marketing agency Born28 combining regional insights with IMA’s global experience and network.
