Media Figaro and RTL AdAlliance have expanded their partnership to simplify access for advertisers globally to premium Total Video inventories in France. The digital in-stream video inventory of Media Figaro brands is now available through RTL AdAlliance’s extensive media collection in over 17 markets: USA, United Kingdom, Ireland, Germany, Austria, Switzerland, Luxembourg, Netherlands, Czech Republic, Hungary, Croatia, Slovenia, Denmark, Norway, Finland, Sweden and Japan. The addition of Media Figaro’s in-stream inventory into the RTL AdAlliance media collection strengthens its wide range of trusted French Total Video brands, spanning some of France’s leading broadcast and streaming assets from linear TV and broadcast video on demand (BVoD) to Connected TV (CTV).
UniLED Software has partnered with CLIQSTREET MEDIA to provide the full-service OOH agency with third-party digital-out-of-home (DOOH) verification (TPV). This strategic collaboration will see UniLIVE, UniLED’s award-winning TPV platform, rolled out across all of CLIQSTREET MEDIA’s DOOH ad campaigns – from digital to programmatic. The aim is to provide advertisers with greater transparency, insight and accountability that can help maximize the performance of their DOOH ad campaigns. As well as additional reassurance that DOOH ad campaigns have behaved as they should – playing in the right place at the right time.
MediaScience has announced its latest feature, “Creative Twin™,” a new AI-powered methodology that enables researchers to perfectly recreate advertisements and test the impact of every individual creative element within them. Developed using proprietary software within MediaPET.ai, a MediaScience spinoff, the innovation allows MediaScience to generate AI-based replicas of existing advertisements that are indistinguishable from the original creative. In controlled testing with 812 respondents in the United States, conducted in collaboration with the Ehrenberg-Bass Institute, one of the world’s leading marketing science academic research centers, audiences were unable to differentiate between the original advertisement and the AI-generated version. Once an ad has been recreated in this format, every component within it can then be systematically modified to measure its precise impact on audience response The “Creative Twin” opens the door to testing variables that were previously difficult or prohibitively expensive to isolate.
Kantar, a marketing data and analytics company, has entered into a strategic partnership with Quilt.AI and launched its first product, EvaluateExplorer. The partnership brings Quilt.AI’s technology platform and cultural insight together with Kantar’s understanding of people, culture and brand growth, based on its proven frameworks and billions of attitudinal and behavioural data points. Kantar clients will gain access to rich cultural insights spanning public digital conversations in search, social, LLMs and GenAI agents and in creator ecosystems around the world, enabling confident brand growth decisions. The partnership includes a non-equity financial commitment by Kantar to co-develop joint offers. The first is EvaluateExplorer, which helps brands spot innovation opportunities that are right for their brand, generate meaningfully different concepts for new products and services, and optimise them for the best chance of success.
At this year’s Game Developers Conference in San Francisco, the UK government partnered with creative studio DOOH.com to deliver a high-impact digital out-of-home campaign spotlighting the UK’s games sector and wider creative technology industry. Running across prominent large-format screens at the Moscone Center and within the UK House venue, the campaign brings the UK’s “Greater Together” initiative to life through subtle animation and striking digital creative, designed specifically for the fast-paced, high-traffic conference environment. The project marks a growing collaboration between DOOH.com and the Department for Business and Trade, following recent trade missions aimed at connecting UK creative tech companies with global opportunities. It’s also a strong example of how digital out-of-home is being used in new ways to tell national and industry stories on an international stage.
Traditional television viewing is declining in the UK due to the steep rise of streaming, with YouTube now the second most-watched service (Ofcom). But while consumer behavior has rapidly evolved, advertising creative on connected TV (CTV) has largely stayed the same. A new global industry report released today by TripleLift finds that 49% of CTV advertising still relies on traditional placements, with most campaigns built around 15- and 30-second video spots originally designed for linear TV. The report, “The Architecture of Attention: Why Nonstandard CTV Is the New Standard for Impact,” argues that despite the explosive growth of streaming, the ad formats on those platforms remain rooted in decades-old creative models.
VIOOH, a global digital out of home (DOOH) supply-side platform, has released its annual research into the programmatic DOOH (pDOOH) market. The UK findings show that pDOOH is firmly established as a mainstream channel within the UK’s digital media landscape, with 34% of campaigns featuring pDOOH in the past 18 months, up from 31% in 2024 and in line with the global average. Looking ahead, UK marketers expect this to rise to 47% of campaigns in the next 18 months, as the channel continues to win share of both budgets and planning attention. UK marketers are forecasting an average 41% increase in pDOOH spending over the next 18 months, notably higher than the 32% growth projected in 2024, pointing to accelerating momentum as advertiser confidence matures.
Environmental charities and non-profits working to restore and protect the natural world, combat climate change and create access to sustainable clean water supplies have been chosen as Ocean Outdoor’s 2026 Drops in the Ocean partners. The scheme gives six beneficiaries the chance to appear at scale across some of the best Digital Out of Home (DOOH) screens in 18 UK cities to promote their work and build public support. They include long-term public participation programmes in London, Scotland, and grassroots conservation work in more than 40 other countries. Now in its fifth year, Ocean donates 2% of its annual reported revenue in Digital Out of Home (DOOH) screen space to organisations and trouble shooters on the frontline of conservation and climate change. To date, Ocean has given close to £9 million in screen value to 25 non-profits looking to raise funds, campaign for conservation and progress important land and sea-based projects both here and overseas.
As governments worldwide move digital identity from pilot to production, the global leader in open identity standards is putting in place the conformance infrastructure to ensure implementations meet a single, internationally recognised standard. The OpenID Foundation has announced the global organisations joining its new independent conformance test program as testing service providers, marking the next phase in building trusted conformance infrastructure for digital identity worldwide. These organisations are FIDO Alliance, Inc., Fime, Raidiam and TrustID Solutions. They have signed a Memorandum of Understanding with the OpenID Foundation, committing to collaborate in developing and validating the independent conformance test program ahead of its Q2 2026 launch. More testing service providers are currently going through the onboarding process and will be announced as the program progresses.
