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Nano appoints Beck to lead on partnerships

Nano Interactive, which specialises in privacy-first, identity-free advertising, has named Matthew Beck as its Vice President, Partnerships. Reporting directly into Co-founder and Group CEO Carl White, he will head up the company’s global efforts to expand on its SSP, DSP, and publisher partnerships.

Beck will be responsible for creating strategic partnerships, as well as nurturing the company’s current relationship with Microsoft’s Xandr, to ensure annual revenue goals and long-term growth are achieved.

“The digital advertising industry has experienced a turbulent couple of years and Nano Interactive has emerged as a key player in this space with its id-free targeting solution at such a critical point in the survival of the open internet, Nano is providing a solution that promises to secure publishers revenue streams, and guarantee advertiser targeting – without intrusive data collection methodology. It is a huge privilege to join at an integral point for the company, with exciting plans for global expansion,” said Beck.

He joins Nano from Prohaska Consulting, where he was responsible for selling strategy and growth solutions across the ecosystem to publishers, tech companies, investors, trade groups, agencies, and brands. Prior to this, Beck worked as a Business Development Director at Amobee.

“Matthew joins Nano during a significant period of growth for the company as we strengthen our ID-free targeting offering in the marketplace. It’s vital to ensure clients have full flexibility and control in how they utilise Nano’s LIIFT™ datasets so Matthew’s hire is critical to their campaign success,” said White.

*Nano Interactive and Xandr are clients of Bluestripe Communications, owned by Bluestripe Group, owner of NDA