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NDA announces Foresight, a new event to help brands, publishers and agencies plan for 2024

New Digital Age (NDA) has announced the latest in its series of events designed to help keep the industry up to date on the topics that matter. Foresight – will take place on 27th September 2023 in central London.

Headlined as “Next Year, This Year”, the one-day Foresight event will bring together leading industry thought leaders and expert partners to deliver keynotes and panels around four key topics, which have been chosen based on engagement with content over the last 12 months, to a curated audience of senior decision-makers, influencers and budget holders from agencies, publishers and brands.

These are:

  • CTV to ATV – It’s all Just TV to Me
  • Measurement – Attention & Beyond
  • OOH – Front of Mind
  • Programmatic – Evolution in Real Time

NDA editor Justin Pearse commented: “The idea for Foresight came from the fact that although we are a forward-looking industry, clients and agencies don’t want to wait until December to see predictions before launching their planning for the year ahead. They need to know what’s coming much earlier. Foresight is built to help them understand and prepare for the next 12 months and we are excited to be able to launch this event at a key time for the industry”.

“By mixing keynotes with panels for each topic and bringing in guests to open and close the event we not only put opinions out there but open them up to scrutiny and discussion giving the attendees a more rounded view of where the industry is headed.”

The one-day event will open with a keynote from an industry legend setting the scene before the sessions take place. Each session will start with a partner keynote who will then join a panel discussion to offer conversation and additional depth on the topic.

The day will close with a fireside chat round-up of the content by Justin Pearse and a special guest who will offer closing thoughts on what has been discussed throughout the day.

Pearse said: “Foresight offers a chance to get a really in-depth understanding of these topics and hear from some fantastic partners and guests. It will be conversational and we will encourage the participants to debate and discuss the insight generated from the panels”

For more information on the opportunities available or to register your interest in attending contact james.mcgowan@blustripegroup.co.uk

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