Rightmove, the UK’s largest property platform, has launched a new campaign focused on its mortgage toolkit, a comprehensive set of mortgage tools designed to help home-movers at different stages of the moving journey. Created in partnership with Neverland, the campaign sees Rightmove use generative AI video production for the first time in this latest campaign. The new creative will feature on TikTok and Reddit, while further ads will run across Instagram and Facebook, all testing an element of AI within the production process.
UK car dealership Thurlow Nunn has appointed Kinase as its digital marketing partner following a competitive pitch. The dealership, which represents brands such as Vauxhall, Peugeot, MG, Leapmotor and Hyundai, made the appointment to support its growth by increasing new car sales, while also boosting aftersales. Kinase will handle all UK PPC activity. Central to the brief will be a data-driven, full funnel approach to encourage prospective customers to book a test drive.
YouTube reigns supreme as the kids’ coolest brand, but Adidas has gone supersonic thanks to the Oasis revival, according to a year-long study of 12,000 UK kids and teens, unveiled by Beano Brain the specialist kids and family insights agency. In the 4th edition of Beano Brain’s 100 Coolest Brands, YouTube retains the top spot, while Nike, the world’s largest sportswear brand rose three places to leapfrog Netflix to take second place. Food brands make up just under half of the Top 20 with KitKat celebrating its 90th birthday in 2025 by breaking into the Top 10 for the first time.
Event production agency, Experience delivered a vibrant two-day celebration for sustainable footwear brand Allbirds. Taking place on the 13th and 14th of September in Chelsea’s Duke of York Square, directly opposite the brand’s King’s Road store – the event marked the launch of Allbirds’ new Wool Cruiser collection. The centrepiece was a striking circular display showcasing the Wool Cruiser’s vibrant colours through an interactive ring toss game. Visitors could win prizes from product discounts to a brand-new pair of shoes, creating moments of genuine joy that embodied Allbirds’ playful, authentic character.
Global marketing effectiveness and foresight consultancy Gain Theory has been featured as a vendor in the latest IAB Australia Market Mix Modelling Landscape report. The comprehensive guide, produced by IAB Australia’s Ad Effectiveness Council, profiles twelve active vendors operating in the Australian market and provides marketers with essential guidance for selecting and implementing Market Mix Modelling (MMM) solutions. The report highlights the growing adoption of MMM across Australian businesses, driven by media fragmentation, privacy legislation changes and the need for outcome-based measurement which links media performance directly to crucial business growth metrics for stronger emphasis.
B2B tech agency Babel has announced the launch of its integrated marketing services and new positioning – “We Back Your Brave” – as it shifts from Babel PR to simply, Babel. The move reflects the agency’s evolution into a full-service PR and marketing partner for B2B technology brands, and its belief that in today’s competitive markets, companies need to be brave in how they develop their messaging, positioning and go-to-market strategies if they are to stand out and drive long-term growth. According to Babel’s Tech Barometer research, 49% of technology buyers only purchase or replace solutions every two to five years. With such long sales cycles, B2B tech brands must prioritise memorability so they are remembered when a prospect finally enters the market.
British furniture and homeware retailer Heal’s has today unveiled ‘WHERE DESIGN LIVES’, its biggest brand-building investment in over a decade, with a £1m campaign created with independent agency Tomorrowism. Timed to coincide with the London Design Festival, this multi-channel culture-first project signals a bold reset for the 215-year-old retailer. It aims to reclaim Heal’s position as Britain’s original design authority at a time when interiors culture has become dominated by derivative copycats, fast furniture and short-lived trends. The campaign itself spans striking OOH, print, social, web and store-level executions developed using the refreshed brand toolkit.
The Department for Education has appointed M+C Saatchi Group UK as its lead strategic creative agency for school teacher recruitment, following a competitive pitch. The pitch was run as an open market competitive process allowing any agency to compete. The £9m four-year contract will see M+C Saatchi lead strategy and creative development across a new platform designed to inspire students and graduates to consider a career in teaching. The brief centres on reframing perceptions of the teaching profession, to strengthen consideration amongst students and graduates under 30 and make teaching a career of choice.
A new report from VML reveals that British shoppers are moving beyond the simple “online vs. in-store” debate, demanding a seamless, omnichannel experience that combines the best of both worlds, with AI set to be the biggest game-changer. The findings, taken from VML’s ninth annual Future Shopper report and based on a survey of over 2,000 UK shoppers, show that consumer expectations for a connected and intelligent shopping experience are higher than ever. Shoppers overwhelmingly prefer to engage with brands that offer a blend of physical and digital channels. Almost two-thirds of consumers (65%) prefer to shop with a brand that has both a physical and an online store. This is due to their enduring love for in-person shopping, driven by the ability to see, touch, and try products before buying (42%), taking products home immediately (31%), having more confidence in their purchase decisions (32%), and using shopping as a social occasion (30%) with friends and family.
As fans of Married at First Sight UK prepare for the return of the show to E4 later this month, TUI is today announced as the official sponsor of the accompanying weekly podcast, MAFS UK: It’s Official! With Lucinda Light. Each week Lucinda will be joined by a different celebrity MAFSUK superfan for a 30-minute debrief, airing every Sunday. The partnership between Channel 4 and TUI, including the strategic sponsorship of the podcast, was brokered by EssenceMediacom, part of WPP Media.
Boldspace, Epilepsy Action and The Creative Shootout have announced the national launch of ‘Could I Count on You?’, an integrated campaign that reframes public perceptions of epilepsy and the role of bystanders in supporting people during a seizure. The £350,000 campaign builds on Boldspace’s winning performance at The Creative Shootout 2025, which goes live across the UK from 17th September. The campaign places audiences directly into the mindset of someone living with epilepsy, reframing everyday situations such as shopping, dropping a child at nursery or commuting to work through this perspective. The work will appear in some of the UK’s most high-profile media locations across London, Manchester and Edinburgh, alongside other key commuter routes and city centre locations nationwide.
Co-op Funeralcare and creative agency of record VCCP have launched a new integrated campaign, ‘1 Brilliant Life’, that places the power back into the hands of families and individuals, whether planning ahead or arranging a funeral for loved ones. This is the first campaign for Co-op Funeralcare under the ‘Owned By You. Right By You.’ brand platform created by VCCP in 2024. Building on Co-op’s wider mission to reconnect people with the values of co-operation and membership, the work brings the funeral arm of the business into the same creative world as its Food and Masterbrand communications. At the heart of the campaign is a 60” film titled ‘1 Brilliant Life’ which brings to life the extraordinary story of an ordinary woman, Iris, through real images footage and a narrative that unfolds through numbers. The film was directed by Simon Ratigan through Rogue Films, in collaboration with VCCP’s global content creation studio Girl&Bear, who led the production of all assets across photography, social and print.
Carat has launched an integrated campaign for Co-op Food to promote the retailer’s new Served range, targeting busy consumers who value fresh, quality ingredients but lack time to cook from scratch. The campaign centres around Co-op’s new meal solution, offering a main dish and two sides for £7, serving two people. Starting with an Italian menu for six weeks, the range will expand to other world cuisine options in the new year. The integrated campaign was developed by the dentsu media agency, working alongside creative agency VCCP and content specialists ITG to deliver a cohesive cross-channel approach.
Agent, a full-service marketing agency with studios in Liverpool and Manchester, has been recognised as a Certified B Corporation (B Corp). Established in 2006, Agent works across the clean energy and sustainability, transport and connectivity, and purpose-driven business sectors. Being certified as a B Corp verifies that Agent meets high standards of social and environmental performance, transparency and accountability alongside a commitment to goals beyond shareholder value. To achieve the certification, Agent underwent a rigorous assessment of its entire business operations to analyse its impact across five key areas: governance, workers, community, environment and customers. The agency now joins a global community of 10,000 businesses that have achieved B Corp certification, with 2,500 based in the UK.
