Creative agency SUPERHEROES has announced the launch of its new creator collective, LOIS. The new offering will be dedicated to empowering visual storytellers and driven by the belief that brands should strive not just for visibility, but for cultural relevance. LOIS, which will exist as an independent unit within the SuperHeroes universe, is built by creators, for creativity. LOIS will curate, nurture, and co-create with artists who work in human-crafted visual disciplines: from cinematography and illustration to installations and analogue experimentation. Led by Chief Growth Hero Elja Polak and Social Media Hero Jessica Däschner, LOIS targets brands and agencies aiming to authentically engage Gen Z and next-generation consumers.
International cosmetic brand Clarins’ engagement with performance marketing agency Impression has led to triple-digit revenue growth of its flagship product range across the Asia-Pacific (APAC) region. Impression has supported Clarins’ recent product range launch across eight different APAC markets, including Australia, New Zealand, Hong Kong, Japan, Korea, Malaysia, Singapore, and Thailand, each of which has its own website. Working across eight markets with six different languages and individual search trends, Impression has SEO optimised website content for each region to reflect how people naturally searched in that market. This includes optimising product and campaign pages for national websites, identifying regional keywords, and establishing which Clarins branded terms to protect in local translations. Following Impression’s SEO optimisation, clicks for Clarins’ product range landing pages increased significantly – including by 1,918% in Korea; 246% in New Zealand; 359% in Singapore; 185% in Hong Kong and 181% in Australia. Product revenue also rose in each of the regions, including a 197% rise in Singapore, a 174% rise in Australia, a 172% rise in Japan and a 152% rise in Hong Kong.
Golley Slater, an independent marketing and communications agency with offices in Cardiff, Leeds, Cirencester and London, has announced its transition to an employee-owned business. This significant move sees the company held in trust for the benefit of all its 130 employees, through the creation of an Employee Ownership Trust (EOT). It joins a growing number of UK businesses adopting the popular model of Employee Ownership, following in the footsteps of pioneers such as the John Lewis Partnership and Riverford. This sets the stage for a sustainable and prosperous future for the £22 million turnover business, while preserving the agency’s culture, values, and long-term vision.
Leading creative agency Live & Breathe has unveiled a bold new experiential campaign for Just Eat, designed to capture student attention during the highly competitive Fresher’s Week period. Running from late September to 10th October 2025 across key university cities, including Manchester, Liverpool, Birmingham, and Nottingham – the campaign, titled ‘Hey U Up’, takes a guerrilla-style approach to position Just Eat as the go-to on-demand delivery app for students. At the heart of the campaign is a striking neon orange Just Eat phone booth, drawing students in with sultry “food craving” whispers and the iconic Just Eat ‘Did Somebody Say’ track. Inside, students select their favourite indulgence from a touchscreen menu before being entertained by cheeky audio monologues related to their food choice for those late-night cravings. The experience ends with the booth printing a range of vouchers giving students discounts for their next orders with Just Eat and distributing free branded merchandise, while hidden cameras capture reactions for social content. The activation is further amplified via DOOH media across campuses, ensuring multiple touchpoints with students during their opening weeks of university. The campaign was delivered in partnership with PrettyGreen, a Creative Communication agency that delivered the experiential production.
Carmoola, adigital car finance lender, will debut its new advert, “Show Me The Moola”, nationwide this weekend, across linear TV, BVOD/streaming and YouTube. The 30-second spot invites car buyers to get their finance sorted up front, so they arrive at the forecourt confident and ready to drive away in their dream car. Developed with creative agency 10 Days, the ad pays playful homage to the iconic ‘Show me the money!’ moment from Jerry Maguire, reimagined for modern car buying. You can watch the ad on Carmoola’s YouTube channel.
Ancient + Brave, the female-founded B Corp-certified wellness pioneer and one of the UK’s five fastest-growing companies, has unveiled its first-ever TV advert after being named one of five winners in Channel 4 Sales’ B Corp competition to win free advertising airtime with B Lab UK. The 40-second film was created using virtual production; a hybrid of traditional filmmaking and cutting-edge tech, taking viewers on a journey through time and depicting moments when women have bravely shaped history. The advert was brought to life in collaboration with director Sonja Phillip and leading SFX supervisor Leo Neelands alongside a specialist AI team, allowing Ancient + Brave to deliver an ambitious creative idea within two days, and film in one location. The initiative, designed to spotlight sustainable businesses and demonstrate the transformative power of TV advertising, awarded each winner £120,000 worth of advertising airtime.
Gardena has appointed McCann Leeds as its global lead strategic creative agency to drive the expansion of its trusted brand into new markets. Available in 80 countries, the partnership marks a pivotal step in the gardening tool brand’s journey to strengthen its presence in both established and emerging markets, including the UK, France, Germany, and the US. Following a competitive pitch process, McCann was selected for its ability to combine strategic insights with bold, results-driven creativity. This new partnership builds on the agency’s successful two-year collaboration with Flymo UK, a fellow brand within the Husqvarna Group. McCann will act as Gardena’s brand guardian, shaping its creative strategy. The agency’s first creative campaign for the brand will debut next season focusing on its water unit.
George P. Johnson (GPJ), the world’s leading strategic experiential agency and part of the Project holding company alliance, has acquired Cresci’s, a Miami-based design and creative agency known for its bold visual identities and storytelling for leading B2B technology brands. Founded in 2017 by creative director Juan Crescimone, Cresci’s has earned a reputation for pushing creative boundaries through design, motion graphics, and spatial storytelling. With this acquisition, GPJ expands its footprint in South Florida – one of the fastest-growing creative markets in the U.S – strengthening its capabilities across media, entertainment, and corporate event branding. Cresci’s and GPJ have collaborated for more than a decade on experiential programs for industry-leading brands including IBM, Salesforce, Google, Cisco, DP World, and TurboTax. This acquisition formalizes their long-standing partnership into a unified vision for growth. Cresci’s will be integrated into GPJ’s creative team. Juan Crescimone will remain and will serve as Executive Creative Director. Financial details are not available.
Toast,the production agency, is proud to announce the launch of StoryX, a cutting-edge AI-powered story-finding platform designed to uncover authentic narratives and real people’s stories, and spark inspiration for casting on-screen talent. Developed in-house, StoryX uses the strengths of AI to unearth compelling, real-world stories that align with specific themes, talent traits, and brand values. The tool uses advanced AI to search disparate data sources, finding unique and diverse contributors and narratives that might otherwise remain undiscovered. StoryX is an AI powered story-finding search and ranking platform, augmented by human editorial input and control. A StoryX report is generated for each brief, which is shared with clients for feedback before finalising. By using the platform, Toast will enable clients to make creative choices backed by a robust strategy.
Performance marketing agency Reflect Digital has revealed that shifting consumer habits are seeing AI search enter the mainstream, as Google’s dominance slowly declines – with 79% of Brits now relying on Google search compared to 85% in Q1. For the first time, the proportion of people using AI at least “sometimes” (46%) is almost on par with those who rarely or never use it (54%). At this pace, AI search is on track to overtake non-use in early 2026. The agency’s latest quarterly SearchPulse report, which uncovers the shifts in online search behaviour and influence of AI tools, found that consumers are increasingly recognising the benefits of AI search, as more people turn to AI to look for information and learn a new skill than traditional search engines. Social media platforms are still playing a key role, with 62% of 18-34 year-olds using social media channels for search. Contrary to stereotypes, older demographics (45+) are active on social channels, with nearly half of over-45s using platforms such as YouTube and Facebook for search.
