Interviews, insight & analysis on digital media & marketing

Incubeta acquires data-driven marketing specialist Extendo

Digital marketing group Incubeta has announced the acquisition of Extendo, a data-driven marketing solutions provider, as part of its plans to expand its global presence into Latin America. The latest addition to the group will enable Incubeta to drive growth for clients, while strengthening the relationship it currently has with Google.

Mexico-headquartered Extendo specialises in digital marketing, data analytics, and data engineering. The agency is a Certified Google Marketing Platform Sales Partner, and boasts clients including Coca-Cola, Walmart, Viva Aerobús, and Samsonite. Its acquisition opens the door for Incubeta to boost its local expertise, and expand its capabilities to drive true business growth for its customers.

“This acquisition not only allows Incubeta to expand our footprint and expertise in Latin America, but it fits squarely with our ongoing strategy of acquiring companies that complement our core business growth. Having a business that mirrors our work ethic, expertise and culture will only bring us closer to our customers as we upgrade our growth, and truly become one,” Lars Lehne, Group CEO of Incubeta.

Incubeta operates in 21 offices in 17 countries around the world, using digital to help businesses realise their growth potential through bespoke, localised digital solutions with global expertise. It is the largest and longest established Google Marketing Platform sales partner in EMEA and APAC.

“The opportunity to join Incubeta came at the perfect timing to accelerate our growth plans in Latin America. Learning both companies shared the same values and the same passion for transformation and growth, at business and professional levels, made us want to be part of this great adventure,” said Hebert Hernandez Henestrosa, CEO of Extendo

“With Incubeta, we’ll strengthen our leadership in the region, bringing best practices from more mature markets to our clients and sharing our data-driven marketing experience with our colleagues around the world.”

*Incubeta is a client of Bluestripe Communications, owned by Bluestripe Group, owner of NDA


More posts from ->


Adform boosts team with new leadership hires

Adform, the global programmatic advertising platform has announced two new hires to its senior leadership team: Annabelle Dudman joining as SVP Commercial Excellence, and Paul Confrey as VP Global Agency Partnerships.


Related articles


My Digital Hero: Barney Worfolk-Smith, MD, EMEA, DAIVID

Barney Worfolk-Smith is MD, EMEA, DAIVID. He’s workedin been in digital “since the agencies started ‘digital’ departments as a catch all to deal with that ‘internet stuff'”.  After leaving RealPlayer in 2009, he joined ChannelFlip which sold to Elisabeth Murdoch’s Shine in 2011. After a stint at Unruly, he launched social creative agency, That Lot, selling to Weber Shandwick in 2018. He is now heading up DAIVID, founded by another former Unruly executive, Ian Forrester.