Andy Oakes, Author at New Digital Age

Interviews, insight & analysis on digital media & marketing

Andy Oakes

Technology

The AI ‘Arms Race’: The Good, The Bad, And The Impossible?

This latest issue of ByteWise Insights explores the AI ‘arms race’ and what it might mean for policymaking and regulation. As the race for AI dominance intensifies, particularly between the US and China, are discussions on global leadership ambitions and technological sovereignty overshadowing ethical considerations? With some governments prioritising rapid AI deployment, are they taking a reckless gamble by sidelining its societal impact

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11 August 2025

Advertising

Are you elastic enough? How to stretch for success in an AI-driven advertising world

The question isn’t whether AI will change our industry; it already is. The real test is whether we will lead that change with adaptability and dexterity or be swept away by it. It all lies in our ability to be elastic!

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28 July 2025

Programmatic

Curation is not a strategy without accountability

Traffic curation emerged as a response to PMPs limited logic, offering more adaptive, more contextual, and more specific solutions. But is it truly solving the root problem? Or is it merely reshaping it without genuine ownership?

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14 July 2025

Programmatic

The reinvention of positioning: how V2RSION is rewriting the rules for go-to-market strategy

NDA Editor-in-Chief Justin Pearse sits down with media and marketing veteran Paul Evans to find out more about V2RSION, the company he founded, described as ‘the first Positioning Engineering studio built for the intelligence era’

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14 July 2025

In Association With

The JobsInAdtech.com June update

All the recruitment trends you need to know

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5 June 2025

Advertising

UK Advertising returns to Cannes Lions with Government-backed trade mission

UK Advertising will return to Cannes Lions this June with a Government-backed trade mission, as part of a wider strategy to strengthen the UK’s global position in advertising and accelerate the international growth of its creative industries

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22 May 2025

Publishing

Trinity Talks: James Hanslip, CEO at Content Ignite

NDA spoke to the sponsors at the recent Trinity Spring Lunch to get their views on where the industry is heading and how they are helping. First up is James Hanslip, CEO of Content Ignite

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20 May 2025

Advertising

POSSIBLE 2025: Empowering Innovation, Networking, and the Next Generation

Last week, I had the privilege of attending my first POSSIBLE, an event that has left me in no doubt as to why it’s fast becoming an unmissable date in the Advertising, Marketing and Digital Innovation calendar.

From the moment the doors opened, it was clear that POSSIBLE was not just about panels and pitches, but about creating real connections that drive the industry forward

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7 May 2025