The If channels and funnels are dead, what replaces them? panel discussion at the Future of Media event featured Louise Owen, Chief Performance Officer, UM London; Kelly Parker, Chief Media Officer, WPP Media UK; Steve Ricketts, Chief Commercial Officer UK and International, Publicis Media; Cadi Jones, SVP EMEA, Index Exchange. Moderated by John Moulding, Technology Editor, The Media Leader.
At The Future of Media event, Kate Tovey, Director of Customer Engagement at JCDecaux UK, took to the stage to discuss how brands can make their out-of-home (OOH) advertising more impactful. Building on JCDecaux’s partnership with creative testing specialist System1, Tovey revealed ten creative guidelines designed to help advertisers create the perfect poster, one that earns what she calls “a double take”.
Three years ago, Netflix launched its ad-supported tier. Speaking at The Future of Media event, Damien Bernet, who leads the advertising business at Netflix, joined The Media Leader’s Jack Benjamin to reflect on that journey and outline what’s next for the global streaming giant.
Robert Kelly has been working in digital since 2003 starting in sales at IT professional publisher Netcommunities. Other notable roles include Head of Publisher Sales at TradeDoubler, Business Development Director at Mojiva and Mobvista and UK general manager for PapayaMobile. Rob is currently contracting for Finnish exchange ThirdPresence leading their publisher acquisition initiatives.
Justin Pearse, Editor-in-Chief, New Digital Age, speaks with Victoria Bickle, UK Managing Director at LADbible Group, about her move from agency life, how LADbible stays culturally relevant, and how AI is shaping the future of social-first storytelling.
Fredrik Borestrom was recently appointed IAA World President and Chair. We discuss the the associations key priorities and talk about the rise of B2B influencers.
“If I’m being immodest for a moment: helping elevate ad operations and technology from the back office to centre stage is something I’m genuinely proud of.”
The final panel of LiveRamp’s RampUp London event, Revolutionaries with New Digital Age, brought together three marketing leaders driving the data revolution within their businesses. Moderated by New Digital Age Editor-in-Chief Justin Pearse, the discussion explored how data collaboration, internal transformation, and emerging technologies like AI and CTV are redefining the way brands connect with consumers.
NDA Editor-in-Chief Justin Pearse sat down with UniLED Software’s CEO Ben Zloof to find out how the company is bringing greater transparency and accountability to Digital OOH.
Bluestripe Group, the owner of New Digital Age, has announced the next step in its mission to elevate the quality of industry events, with the launch of a certification of competence and completion for graduates of its Panel Power training course.
Matt Garbutt is Director of AI & Creative at Brave Bison, where he has been for the last eight years. Previous role include Creative Director at Greenlight.
“Here’s the real kicker: every time a new layer of “efficiency” is added to the chain, it creates a new layer of opacity. Supply Path Optimisation, Demand Path Optimisation, contextual AI bidding – all designed to simplify, but each one quietly adding another decision-maker, another fee, another black box.”