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FashionTV unveils branded Dubai residential tower with Danube

International fashion TV channel FashionTV (FTV) has unveiled its first branded residential tower with real estate developer Danube Properties in Dubai.

Located in Jumeirah Village Triangle, the luxury tower, called ‘Fashionz’, will feature more than 700 apartments over 65 floors, with prices on the apartments starting at Dh 850,000 (£186,270).

“I am thrilled to see FashionTV partnering with Danube Properties to create Fashionz in Dubai. I believe this project will perfectly reflect our brand’s values and aesthetics. I can’t wait to see the final result,” said Michel Adam, Founder of FashionTV.

Maximilian Dennis Edelweiss, FashionTV CEO, added: “Partnering with Danube Properties to create Fashionz has been a natural fit for us. Our brand is all about luxury, elegance, and beauty, and we believe that Fashionz will embody those qualities, creating a truly unique living experience for our residents.”

The building, due to open by December 2026, will have more than 40 amenities for residents, including an FTV gym, an FTV rooftop bar with swimming pool, FTV restaurants and cafes, as well as a Zumba and dance studio, meditation zone, trampoline park, fashion ramp, skating rink, outdoor cinema, a Japanese garden, a doctor on call, and much more.

With Fashionz, Danube Properties’ current development portfolio includes 22 projects and 10,713 units, including the Pearlz, Gemz, Opalz, Petalz, and Elitz projects launched last year. The developer recently sold out Viewz – it’s DH 2.05 billion project with Aston Martin.

“We are thrilled to collaborate with FashionTV for Fashionz. We wanted to bring glamour and luxury fashion into real estate. After all, our homes are an extension of who we are and where and how we live should reflect our lifestyles too. We wanted to offer this aspirational glamour to our buyers who are fond of all things luxurious but also affordable,” said Rizwan Sajan, Founder and Chairman of Danube Properties.

“The worldwide recognition and appeal of FashionTV will complement Danube Properties’ vision to establish an ultra-fashionable residential tower that will stand out on its own and be a remarkable addition to the iconic Dubai skyline.”