Blis has been acquired by T-Mobile, one of the largest advertisers in the U.S. T-Mobile announced at the same time that it has closed its acquisition of Vistar Media, a leader in programmatic digital-out-of-home advertising. As part of the newly expanded T-Mobile Advertising Solutions team, Blis will play a key role in the shared mission to transform advertising and bring marketers closer to their audiences across every screen. By pairing Blis’ future-proof omnichannel technology with T-Mobile’s unrivaled scale, data, and inventory, we are unlocking stronger results and innovation for our clients and their customers.
75Media has secured a seven-figure investment to help further cement its position as a tech-driven leader in the out-of-home (OOH) market, in the UK and internationally. The funding has come from NPIF II – Mercia Equity Finance, which is managed by Mercia Ventures as part of the Northern Powerhouse Investment Fund II (NPIF II). The investment will accelerate 75Media’s technological developments, particularly its proprietary AI platform, BOB (Billboard Optioning & Booking system) which has been designed to democratise outdoor advertising, empowering brands of all sizes to plan and build impactful roadside advertising campaigns. Additionally, the funding will support the company’s international growth, building on its recent wins in the US, Scandinavia and the Middle East.
Sky Media has announced the return of an expanded Sky Zero Footprint Fund for 2025. After taking a year off to refresh and refine the initiative, the fund is back with a new format and renewed commitment to drive meaningful change for a better planet through the power of advertising. Once again, Sky Media, the advertising arm of Sky, is offering £2 million in advertising support to amplify brands and organisations leading the way in sustainability. This marks a total of £8 million in media value that Sky Media has committed to the initiative since its launch in 2021.
Local commerce platform Wolt is introducing new features to its advertising service for merchants. The new functions set out to help enterprise partners – merchants operating multiple venues – build and better manage their campaigns. The Wolt Ads for Merchants service is designed to help partners – from small local merchants to bigger enterprises – accelerate their growth and visibility through several in-application touch points. Merchants only pay for the sales they get through the ads – not for clicks or views – and have full control of their campaigns through Wolt’s self-serve tools.
SeenThis has announced a partnership with Exverus to power their Social Reach product with its streaming vertical video technology. Premier Protein is the first client to run this new product. SeenThis’ new ad format brings the engagement of social ads to the open web, delivering with lightning fast speed using adaptive streaming technology. With SeenThis, Exverus combines the creativity and mobile-first design of social media ad formats with the power of targeted advertising at scale on premium content environments for their clients. SeenThis and Exverus are partnered with PubMatic to deliver Social Reach across their premium supply. The groundbreaking campaign brings the first to market vertical video ad format to the open web. Social Reach powered by SeenThis vertical video ads can deliver in standard display ad slots, giving brands the ability to scale their campaigns across more of the open web and reach their audiences in new ways.
emerchantpay, a global payment service provider and acquirer, is strengthening its presence in Latin America with expanded local acquiring connections and payment methods in Brazil and Mexico. This strategic enhancement empowers merchants with higher acceptance rates, optimised cross-border transactions and more competitive pricing, ensuring a seamless payment experience for businesses operating in the region. Latin America’s ecommerce market is projected to reach $150 billion by 2027, with Brazil and Mexico leading the charge.
Airwallex, a global payments and financial platform for growing businesses, has signed definitive agreements to acquire CTIN Pay, an Intermediary Payment Service (IPS) licensed company in Vietnam. This transaction is subject to satisfaction of the customary closing conditions. The acquisition expands Airwallex’s existing licences across major Asia-Pacific (APAC) markets, including Australia, Singapore, Hong Kong, Malaysia, New Zealand, mainland China, and Japan. This move deepens the global reach of Airwallex’s financial infrastructure, aiding Vietnamese merchants in their overseas expansion, and facilitating international businesses to enter the Vietnamese market.
Hoopla Digital in collaboration with Generation Media and Lumen Research, has launched a whitepaper introducing the industry’s first attention measurement model specifically designed for children’s advertising. Conducted in full compliance with GDPR-K and COPPA regulations, the study explores how children aged 8-12 engage with interactive ads, focusing on Hoopla’s playable reward ad unit, HooPLAY. The research, conducted in two phases, provides fresh insights into children’s attention patterns. Hoopla Digital has created a predictive model of attention within Lumen’s ad measurement platform, LAMP, allowing the learnings to be applied to live campaigns.
Premium kebab restaurant German Doner Kebab (GDK) has met demand for an online food hack that sees them teaming up with iconic tortilla chip brand Doritos® to launch the limited edition GDK® x Doritos® Loaded Doner KeBag to the UK high street. The latest menu item, which has already won an industry award for ‘Best Street Food Inspiration’ at the MIDAS Menu Innovation and Development Awards last month, is inspired by the viral “Doritos Loaded” food hack trend across social media, which sees people cutting open snack bags and loading them up with their toppings of choice. The viral TikTok trend has spiked interest from diners across all site locations and has foodies testing everything from spicy mixes to the ultimate flavour combinations, and now GDK is bringing the social media trend direct to diners, in a unique and disruptive way to enjoy Doritos through a sharable experience.
The AdManager by RTL AdAlliance is a self-service platform launched and operated by the international media sales house of RTL Group. This newly created platform gives international advertisers, who previously faced barriers in accessing premium, brand-safe video inventory, direct, scalable entry to video content by some of the most demanded European broadcasters and media brands. AdManager by RTL AdAlliance lets agencies and brands segment ad inventory from premium broadcasters such as RTL or Warner Bros. Discovery in Germany, Viaplay in Finland as well as leading CTV players. The platform is gradually rolling out its entire media collection of Big Screen media brands from Germany, Italy, Spain, the Nordics and France. This AdManager by RTL AdAlliance is developed together with DanAds, the leading provider for customisable and scalable self-serve ad tech infrastructure to serve European- specific needs.
