New Digital Age

Interviews, insight & analysis on digital media & marketing

Marketers are confident in their targeting, but 9 in 10 expect it to change in the next year

New research has revealed that 90% of marketers expect to change their audience strategy within the next 12 months, despite 92% saying they are confident their current targeting reaches the right people

CTV Focus: Beyond the ad break: the new opportunities in CTV advertising

By Sam Wilson, VP, SpringServe, […]

Media Pride 2026: Moving beyond performative allyship in advertising

At the annual New Digital Age (NDA) Media Pride event, industry leaders gathered to address the evolving landscape of LGBTQ+ representation, advertising spend, and the real challenges media organisations face in uncertain political times.

AI may be the best thing for branding since sliced bread

CTV Focus: Beyond the hype, the real state of commercial TV and why advertisers are misjudging viewership

The Efficiency Trap. When protecting the bottom line destroys the business above it

Agencies, NDA MENA

Goalhanger launches Goalhanger X to build media ecosystems around creators

Creators, Publishing

Talent Tracker graphic.

Talent Tracker: IAB UK, WFA, Prose on Pixels, Perfect Stranger and more

Rebecca Sentance 9 October 2026

New Business Bulletin: Amazon Ads, Bauer Media, IAB Europe and more

Michael Feeley 9 October 2026

Agency News: Grey London, JOAN London, Dream Quickly and more

Michael Feeley 9 October 2026

Media Pride lunch ’26: Bijal Shah of Gay Times

Michael Feeley 9 October 2026

It’s not all about a viral splash: podcasts build relationships over time

NDA Contributor 9 October 2026

Q&A: Joshua Nino De Guzman on ten years of Dexerto

Michael Feeley 9 October 2026

“You can’t blame the machines”: Who really owns performance in the AI age?

Justin Pearse 9 October 2026

Beyond the screen: Why the next era of advertising belongs to live, high-attention moments

Justin Pearse 8 October 2026

Media Pride lunch 2026: Chris Dunne, Head of Marketing at Thinkbox

Michael Feeley 8 October 2026

CTV Focus: “The consumer habit transitioned long ago; modern media planning is simply catching up to where attention actually lives”

Justin Pearse 8 October 2026

Ad World: today’s news from around the web

NDA Contributor 8 October 2026

6 in 10 UK viewers are willing to switch streaming services

NDA Staff 8 October 2026