NDA Meets: Paul Coggins, CEO at Adludio
May 9, 2022
In the latest episode of the ‘NDA Meets’ podcast, we sit down with Paul Coggins, CEO of mobile ad specialists Adludio…
Mobile
People, news and views from and about the mobile sector.
NDA Meets: Paul Coggins, CEO at Adludio
May 9, 2022
In the latest episode of the ‘NDA Meets’ podcast, we sit down with Paul Coggins, CEO of mobile ad specialists Adludio…
Mobile
How destination marketing can drive a resurgence in hospitality
the way in which the hospitality industry promotes its services over the next few months is essential. To ensure a steady road to recovery, companies require insight-led, empathetic advertising strategies to rebuild customer confidence.
Justin Pearse
May 20, 2021
Mobile
Sky debuts shoppable TV ads product
Sky Media is launching a pilot for a ‘Shoppable Ads’ TV solution with Sky Mobile
Tyrone Stewart
May 7, 2021
Mobile
Why location-based dynamic audiences are the key to targeting in a post-cookie world
Kate Kaczmarek, Senior Product Manager at Blis, explains why location is the key to targeting in privacy-first world
NDA Staff
April 29, 2021
Mobile
The privacy-first world: let’s get impersonal
By Diane Perlman, CMO, Blis
Andy Oakes
April 21, 2021
Mobile
Why 2021 will be a great year for mobile gaming
With mobile gaming showing no signs of slowing down, which trends will truly matter in 2021 and how will these trends continue to accelerate this growth and evolution?
Justin Pearse
April 21, 2021
Mobile
The advantages and challenges of programmatic in-house for mobile app developers
No doubt, more brands and app companies are leaning toward creating, customising, and implementing programmatic strategies in-house. This represents a significant shift in media buying, and can also be considered to be a part of a larger transformation of the whole communication strategy.
Justin Pearse
April 21, 2021
Mobile
Upcoming disruption to frequency capping illustrates the massive changes about to hit the adtech industry
That time is fast running out. Without third-party cookies and with fewer individual identifiers from iPhones, aspects of digital marketing that we have come to take for granted and barely think about – such as, frequency capping – are about to be seriously impacted.
Justin Pearse
April 14, 2021
Partner Content
NDA Meets: Greg Isbister, CEO, and Amy Fox, Product Director at Blis
We sat down with Greg Isbister, co-founder and CEO at Blis and Amy Fox product director at Blis, a company reinventing programmatic location-powered advertising for a privacy first-world.
Justin Pearse
April 12, 2021
Partner Content
NDA Meets: Justin Lim, General Manager, Asia Pacific, Sublime
For the latest in our NDA Meets podcast series NDA caught up with Justin Lim, General Manager, Asia Pacific, Sublime.
Justin Pearse
April 7, 2021
Mobile
Apple’s App Tracking Transparency (ATT) and the future of app advertising in a post-IDFA world
This year mobile app advertising has been facing up to the delayed impact of Apple’s privacy changes. Where web advertising went through Intelligent Tracking Prevention (ITP) and the limiting of third-party cookies in Safari several years ago, mobile app advertising is now navigating the challenges of Apple’s iOS14.5 and its IDFA restrictions.
NDA Staff
March 31, 2021
Mobile
The tapping point for rich communication services (RCS)
With the digital advertising industry worth around $400B and mobile representing nearly 70% of that number, it would be safe to say there is enough data being generated to allow brands to make informed decisions about what does and doesn’t work when it comes to deciding where and when to place their mobile ads.
NDA Staff
March 9, 2021
Mobile
My Digital Hero: Amy Fox, Product Director, Blis
Amy Fox is Product Director at Blis. We find out who her digital hero is, the person who has most inspired her in her career.
Justin Pearse
March 8, 2021
