Meagan Martino, Head of Demand, EMEA and Americas at AppLovin
News, views and opinions from publishers and media owners.
It seems that the only constant in digital advertising at the moment is change, whether that’s driven by advertisers.
As we look ahead to NDA’s flagship networking Trinity Lunch event in November, we’re talking to some of our partners and VIP guests to hear their thoughts on the industry the event will be celebrating. Next up is Alex Newberry, Head of Publisher Solutions, TRM.
With the demise of the third-party cookie, publishers’ first-party data is heralded as the new gold standard for advertisers. So we asked them to prove it.
We’re pleased to announce that the team behind New Digital Age have now launched Ecommerce Age.This is the second title from the media division of Bluestripe Group and comes as our PR division also launches it’s ecommerce practice.
Since Ozone’s inception, we’ve been emphatic in our belief that this shift in ‘data value’ is a positive move for both advertisers and content producers.
Is GB news an idea that has already past it’s time. despite the bombastic claims, can a linear TV news channel still work?
Havas Media Group has launched ‘Meaningful Marketplaces’ to ensure a more equitable share of investment in trusted news
Brand uplift measurement now available for all campaigns across the Brand Advance publisher network
For the latest in our NDA Meets podcast series, we talk to Katie BuckleGroup Head of Sales at Sublime.
Sourcepoint has announced it has
After the March madness of third-party cookie-gate where I – like many others – weighed in on what our industry post-cookie might look like, I have decided to use my second NDA column to talk about something entirely different.
Ashley Bateman, sales director at Unruly, has over a decade’s experience in the industry, including previous roles at AOL and Sizmek. We find out who her digital hero is.