My first year in CTV: Why it looked pretentious and why I was (mostly) wrong
Today marks my first full year working inside CTV ecosystem
If I’m honest, my preconceptions of the space weren’t flattering
At the time, CTV often felt pretentious. Heavy on jargon, dense with acronyms, and surrounded by what appeared to be a familiar inner circle receiving red-carpet treatment at industry events. Conversations felt over-engineered and difficult to penetrate unless you already spoke the language.
I was wrong. Sort of.
