Outdoor advertising company JCDecaux has launched a global airport programmatic digital out-of-home (DOOH) offering, enabling advertisers to reach more than 70 million monthly passengers and over two billion impressions across its screens.
Brands and agencies can execute targeted, dynamic and contextualised ad campaigns across the 3,000 screens operated by JCDecaux in major airports around the world, including London Heathrow, Dallas-Fort Worth, Los Angeles, Miami, Paris-Charles-de-Gaulle, Paris-Orly, Frankfurt, Lisbon, Milan-Malpensa, Milan-Linate, Brussels, Hong Kong, Singapore, Sydney, and Macau.
“We are thrilled to unveil the first global programmatic DOOH offer in airports including 15 of the busiest ones as a start, a game-changing solution for advertisers seeking seamless campaign execution,” said Jean-François Decaux, Chairman of the Executive Board and co-CEO of JCDecaux.
“In a period of major changes within the digital ecosystem, this pioneering offering guarantees high-performance contextualised campaigns and marks a significant milestone in the outdoor advertising industry, enabling brands and agencies to tap into the immense potential of programmatic advertising in the airport environment.”
With the solution, which being delivered through the VIOOH supply side platform and more than 30 demand side platforms, JCDecaux promises brand exposure on a global scale, with transparency and brand-safe environment, by providing brands with the opportunity to reach audiences through their journey.
JCDecaux has plans to introduce airport data targeting “in the coming months” to further enhance the offering.
