Ocean Outdoor secures British Land digital advertising contract
Ocean Outdoor has been appointed by British Land as its digital out-of-home (DOOH) media partner across several central London estates following a competitive tender.
The long-term agreement covers Paddington Central, Regent’s Place and Broadgate, including Liverpool Street. The first phase will see 33 new small-format digital screens installed, extending Ocean Outdoor’s London network to 114 screens. Ocean will also manage the existing large-format screen at Paddington Central, with similar community screens under consideration for Regent’s Place and Broadgate.
Miroma Group acquires majority stake in Ad Results Media
Miroma Group has acquired a majority stake in US-based Ad Results Media from Shamrock Capital. Financial terms were not disclosed, while Shamrock Capital will retain a minority shareholding.
The acquisition expands Miroma’s presence in the United States with offices in New York, Houston and Los Angeles, increasing the group’s annual media investment to more than $750 million. Ad Results Media specialises in creator, audio and podcast advertising, and its chief executive Jordan Fox will remain in post following the transaction.
VIOOH expands AI automation for digital out-of-home campaigns
VIOOH says it has automated the creation of more than 100 curated digital out-of-home campaign packages during the first half of 2026 using its new AI-powered Seller Agent platform.
The system is designed to automate campaign planning before activation by allowing buyers to submit campaign requirements in natural language. VIOOH said the platform searches inventory, applies geographic and audience targeting and generates campaign packages in seconds or minutes. A self-service version is scheduled to launch later this year.
TikTok and Uncensored CMO research highlights pressures on marketing leaders
TikTok and Uncensored CMO have published research suggesting many chief marketing officers are responsible for business growth despite having limited influence over wider organisational decisions. The study was based on a survey of UK CMOs conducted by System1.
The report proposes a revised leadership framework focused on Planning, Performance, Persuasion and People. Findings include that 72% of respondents devote more budget to short-term performance marketing than long-term brand building, while three-quarters said their chief executive and board could not clearly explain their organisation’s marketing strategy.
Kantar study questions creator content effectiveness
Kantar has published research suggesting that social media engagement alone is a poor indicator of the commercial effectiveness of creator content. The study analysed more than 15,000 branded posts across TikTok, YouTube Shorts and Instagram.
According to the research, only 6% of creator content generated both strong audience engagement and strong brand-building performance. Kantar has introduced creator-content testing within its LINK AI platform to help marketers assess campaign effectiveness using measures beyond platform engagement metrics.
Manchester Screen expands creative outdoor advertising offering
The Manchester Screen has expanded its outdoor advertising capabilities with new digital and physical formats designed to support larger integrated campaigns. The site now combines its digital screen with more than 10,000 square metres of activation space, banner wraps, rooftop installations and projection facilities.
The investment reflects growing demand for campaigns that combine digital, experiential and social media activity rather than relying on traditional billboard advertising alone. The business has also appointed Ben Poulter as Business Director to support agencies and advertisers using the site.
Father’s Day drives growth in online retail sales
Scurri reports that online retailers generated an additional £40 million in gross merchandise value during Father’s Day week compared with the same period last year. Total online sales increased from £291 million in 2025 to £332 million in 2026, while parcel volumes rose by 13.9%.
The data suggests Father’s Day is becoming a significant seasonal retail event alongside occasions such as Valentine’s Day and Mother’s Day. Parcel volumes increased every day during the trading week, with Monday recording the strongest year-on-year growth as more consumers ordered closer to the event.
Trustpilot deepens Shopify partnership
Trustpilot has expanded its partnership with Shopify by becoming a product partner for reviews within the ecommerce platform.
The updated Trustpilot app allows Shopify merchants to connect directly with the review platform to collect, manage and display customer reviews. New features include improved data synchronisation and automated review collection tools, with the enhanced application available from 29 June 2026.
IPA research finds social media use remains high despite misinformation concerns
IPA has released new TouchPoints research showing that concern about misinformation on social media remains high across all age groups, despite continued heavy usage. Almost 79% of UK adults surveyed said they were concerned about misinformation on social platforms.
People aged 16 to 34 spend an average of two hours and 31 minutes a day on social media, while adults overall spend one hour and 34 minutes daily. The research also found that smartphones now account for 34% of all curated media consumption, with social media and messaging making up almost half of mobile media activity.
SAP research examines AI’s role in customer engagement
SAP has published research examining how businesses are using AI to improve customer engagement during major trading periods and events. According to its 2026 Engagement Index, 21% of consumers already use AI assistants to support purchasing decisions, rising to 43% among Generation Z.
The research also found that 80% of marketers believe AI will become essential for customer acquisition and retention. SAP said businesses with connected customer, operational and commerce data are better placed to respond to periods of high demand, such as seasonal retail peaks and major sporting events.
Glance launches interactive global TV viewing dashboard
Glance has launched a digital version of its annual One TV Year in the World Edition report, providing audience data covering live television, broadcaster video-on-demand and streaming platforms across more than 100 territories.
The report found that average global television viewing in 2025 was two hours and 13 minutes a day, five minutes lower than the previous year. Scripted programming remained the most-watched genre worldwide, while local productions accounted for 70% of the top-performing scripted shows. The new dashboard also includes data comparing the share of viewing between broadcasters and streaming services.
City of London blueprint proposes new digital identity verification system
The City of London Corporation has published a blueprint for a Digital Verification Orchestrator (DVO), a proposed framework designed to simplify identity verification across financial services while reducing fraud and duplication. The project was developed with input from organisations including EY and Hogan Lovells.
The proposal would allow individuals to verify their identity once and reuse those credentials across multiple financial services, subject to consent. The report estimates the approach could generate at least £5 billion in economic benefits over five years through reduced fraud and more efficient digital verification processes.
Klaviyo introduces new AI marketing and customer service agents
Klaviyo has launched a public beta of Composer, an AI marketing assistant, alongside new capabilities for its Customer Agent service platform. Both products are integrated into the company’s customer relationship management platform and share customer data between marketing and customer service functions.
Composer is designed to identify marketing opportunities and generate campaigns automatically for review, while Customer Agent uses customer data to personalise service interactions and complete tasks such as returns and loyalty transactions. Additional Customer Agent features are scheduled for release during 2026.
Komerz acquires NOUGHTY in beauty sector expansion
Komerz has acquired UK haircare brand NOUGHTY from KMI Brands in a deal valued at £6.4 million. The acquisition marks Komerz’s entry into the beauty and personal care sector and follows a series of acquisitions worth more than £50 million.
Komerz said the acquisition supports its strategy of combining brand ownership with technology and AI tools to support international growth. Founded in 2018, NOUGHTY sells natural haircare products through direct-to-consumer channels, marketplaces and retailers in the UK and overseas.
Wimbledon media coverage falls as World Cup dominates attention
CARMA has analysed media coverage of the 2026 Wimbledon Championships and found that opening-day coverage fell by 69% compared with the previous year, with around 2,500 media mentions recorded versus almost 8,000 in 2025. The company attributed the decline largely to competition from the football World Cup.
Despite the lower volume of coverage, sentiment towards Wimbledon remained predominantly positive. CARMA’s analysis also found that sponsor Stella Artois generated the highest level of media attention before the tournament following the launch of its limited-edition Strawberries & Cream beer, while Pimm’s, Evian and Lanson also saw increased coverage around the event.
