Each day, New Digital Age gathers the most interesting marketing and ad tech news from around the world…
3rd July 2026
AI
Reuters – Laurie Chen & Aditya Soni, 2nd July 2026
A new, inexpensive Chinese AI model is catching up with Anthropic and OpenAI on their home turf
Chinese LLMs’ global market share jumped to 13% from 3% in the two months after DeepSeek launched its R1 model in January last year.
Euronews – Eagle Markeviciute, 3rd July 2026
Data protection rules slow LLM rollout in Europe, study says
A new Governance AI study reveals that EU data protection rules are stalling AI adoption, leaving 11% of advanced LLM releases delayed or blocked in Europe compared to the US.
MOVERS & SHAKERS
Performance Marketing World – Joseph Arthur, 3rd July 2026
The latest mergers, expansions, partnerships and acquisitions in the performance marketing sector, from Miroma Group’s purchase of Ad Results Media to Yahoo DSP’s new agent network.
CMOs
Performance Marketing World – Bethany Lee, 2nd July 2026
CMOs feel pressure to deliver growth but are stripped of power to deliver – report
CMOs feel pressure to deliver growth but are stripped of power to deliver – reportTikTok and Jon Evans have teamed up to propose a scrapping of marketing’s traditional four P’s, looking to better support CMOs.
RETAIL MEDIA
Marketing Week – Emily Manock, 2nd July 2026
‘More coherent, compelling and joined up’: Asda on its retail media ambitions
Asda has teamed up with Amazon to enable its retail media offering to become easier to access for advertisers and more compelling for customers.
IN GAME ADS
Digiday – Krystal Scanlon, 3rd July 2026
Electronic Arts is betting that in-game ads can out-earn CTV
Gaming is the next big ad medium after social, CTV and retail media.
