Parallel launches customer suitability platform
Parallel has launched a media buying platform designed to evaluate the suitability of advertising for individual audiences as well as brand safety and content suitability.
Founded by former Playground xyz co-founder Rob Hall, the company says the platform uses AI and digital twins to assess likely audience response before advertising impressions are purchased.
Channel 4 expands programmatic buying options
Channel 4 has signed agreements with Amazon Ads, FreeWheel, Hawk, PubMatic and Yahoo DSP to broaden programmatic access to its streaming inventory.
The broadcaster said the integrations will allow advertisers to buy Channel 4’s video-on-demand inventory through a wider range of demand-side platforms and buying tools.
Clarks expands affiliate partnership with Awin
Clarks has extended its affiliate marketing partnership with Awin from the UK into the US.
The footwear retailer has consolidated its UK and US affiliate programmes onto Awin’s platform as part of its international growth strategy.
Usercentrics study highlights growing privacy concerns
Usercentrics has published research suggesting UK consumers are becoming more selective about how companies use personal data.
The study found 80% of respondents would stop using a service if they believed their data had been misused, while half said they would pay more to companies that are transparent about how they use personal data and AI.
Magnite partners with Viasat Aviation
Magnite has partnered with Viasat Aviation to make in-flight advertising inventory available programmatically across connected aircraft.
The agreement gives advertisers access to advertising on seatback entertainment systems and passenger devices connected through onboard Wi-Fi across Viasat’s airline network.
Ad Net Zero updates sustainability framework
Ad Net Zero has released an updated version of its Global Media Sustainability Framework, extending emissions measurement guidance to cover media channels representing around 95% of global media spend.
The organisation also launched an updated version of its Every Brief Counts toolkit, designed to help advertisers and agencies incorporate more sustainable behaviours into advertising.
Mirakl adds AI business agents to retail media platform
Mirakl has launched Business Agents, a conversational AI feature for its Mirakl Ads platform.
The tool is designed to help advertisers optimise campaigns and retailers manage advertising inventory through AI-generated recommendations, while requiring user approval before changes are implemented.
Optimizely unveils new brand identity
Optimizely has introduced a new brand identity developed with Ragged Edge.
The rebrand accompanies the company’s wider AI strategy and follows recent launches focused on AI search optimisation and personalised digital experiences.
Google and Tracksuit publish brand awareness research
Google and Tracksuit have published research examining the relationship between brand awareness and Share of Search.
The study found brands with higher awareness generally achieve higher Share of Search, particularly among brands with lower existing awareness levels.
Five9 launches updated Voice AI Agents
Five9 has launched a new version of its Voice AI Agents platform for customer service operations.
The release adds AI-driven voice interactions, workflow automation, governance tools and tighter integration between AI systems and human contact centre agents.
Concord secures seed funding
Concord has raised $3 million in seed funding to develop its AI-based media buying platform.
The company said the investment will be used to expand product development and support growth across the US and EMEA markets.
Asda partners with Amazon Ads
Asda has partnered with Amazon Ads to introduce Amazon Retail Ad Service across its online retail platforms.
The phased rollout, beginning later this year, will allow advertisers to use Amazon’s retail media technology to buy advertising across Asda’s grocery and George websites using shared measurement and campaign management tools.
Contentful launches AI brand visibility platform
Contentful has launched Palmata, a platform designed to help organisations monitor and improve how they are represented by AI answer engines.
The product analyses publicly available data to identify the factors influencing AI-generated responses about a business and provides recommendations to improve how brands appear in AI-driven search and discovery. Launch partners include Box, Dataiku, DocuSign, Marketbridge, TELUS Digital and The Atlantic.
Dropbox expands Claude integrations
Dropbox has introduced new integrations with Claude that allow users to connect Dropbox content directly with Claude, Claude Cowork and Claude Code.
The integrations enable users to search, retrieve and save Dropbox files from within Claude, while allowing developers and teams to use stored documents and project information as context for AI-assisted work.
Spotify and Coach announce global partnership
Spotify and Coach have announced a global partnership focused on music and youth audiences.
The collaboration will launch later this year through Spotify’s AUX platform and will include online and live experiences designed to connect the fashion brand with Spotify users.
Displayce launches AI agents for DOOH
Displayce has launched a suite of AI agents designed to support planning, activation and reporting for digital out-of-home campaigns.
The tools integrate with AI assistants via the Model Context Protocol (MCP) and are intended to automate media planning, presentation creation and campaign analysis while keeping users in control of final decisions.
WOO updates global audience measurement guidelines
World Out of Home Organization (WOO) has published Version 2.0 of its Global Out of Home Audience Measurement Guidelines.
The updated framework incorporates contributions from measurement bodies across 28 territories and includes revised guidance on audience measurement, mobile location data, synthetic population modelling and digital out-of-home trading standards.
